Monthly Archives: December 2014

SPREO Announces Deal with The Taubman Company to Provide Indoor Navigation and Positioning to Taubman Centers Retail Shopping Malls

By | Buzzworthy, Indoor Technology and Innovation, News | No Comments

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SPREO technology powers the first-of-its-kind indoor positioning and indoor navigation (IPIN) system that is embedded via SDK in the Taubman Centers mobile experience app. SPREO indoor location technology generates sub-meter location accuracy for both Android and iOS mobile devices indoors.

The deal between SPREO and The Taubman Centers is to provide an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning services at Taubman shopping centers nationwide.

Co-Founder and CEO Avi Sacajiu said, “SPREO has solved significant technical challenges related to using RF signals for precise mobile device location in large, crowded open spaces, including detecting floor level accuracy and navigation directions. We’ve gained expertise in managing and deploying BLE beacons to offer a reliable and useful user experience. I am excited to leverage SPREO indoor technology in retail, healthcare, hospitality, government, security, tradeshows, education and enterprise. SPREO’s solution and the success of this deployment paints a promising future for our company.”

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

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SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

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