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Monthly Archives

December 2014

Taubman Launches Pioneering Shopping and Navigation App at The Mall at University Town Center in Sarasota, Florida

By | News, Shopping Malls
First-of-its-kind indoor navigation technology, developed by SPREO, assists in providing a personalized shopping experience like no other

BLOOMFIELD HILLS, Mich., Dec. 23, 2014 /PRNewswire/ — Finding stores, styles and sales at Taubman’s new Mall at University Town Center (UTC) is easier and more personalized than ever before thanks to the free “Mall at UTC” iOS mobile shopping app that offers first-of-its-kind indoor navigation technology developed by SPREO. The app is being piloted at UTC now, but is scheduled to roll out to Taubman properties across the U.S. over the next year.

iMedia’s 2013 “Mobile Agency of the Year,” MXM created the free app that incorporates SPREO’s proprietary, real-time, mall-based navigation that is powered by Bluetooth beacons. In perhaps the most extensive use of Bluetooth in any mall worldwide, the app also remembers favorite stores and delivers personalized maps, style inspiration, sales and promotions right to the phones of shoppers.

“Our new mobile app changes the shopping experience, bringing mall navigation and personalization to the forefront like never before,” said Ivan Frank, director of digital marketing for Taubman. “Taubman is pleased to be the leader in bringing this technology to shoppers to enhance their in-mall experience.”

SPREO Co-Founder and CEO Avi Sacajiu said, “Through our work with Taubman, we are leading the way in using radio frequency signals for precise navigation in large, multi-level spaces like The Mall at University Town Center. This is truly a unique amenity for shoppers.”

The “Mall at UTC” app is now available through the Apple App Store with an Android version launching soon. Shoppers can “Map It, Plan It and Love It” using the technology in the following ways:

Map It:
Easily locate stores, restaurants and entertainment as you shop.

  • With Bluetooth on, the “Map It” screen recognizes your location within seconds;
  • Click to view the location of any store – and then click again for directions to that store from your current location;
  • Navigation directions then appear, helping you navigate step by step and floor by floor to your destination.

Plan It:
Plan your shopping trip in advance, to get the most out of your visit.

  • Add stores to your “Plan It” trip itinerary to make shopping a breeze. You can add stores to your itinerary any time by clicking on the “Plan It” icon.

Love It:
Save your favorite stores for quick information and a personalized experience.

  • When you first install the app, you will be asked to mark your favorites;
  • The app offers recommendations, including a personal “inspiration board” driven by your “Love It” favorites and their related stores;
  • And you can customize your map simply by pressing the “Love It” filter so that only your “Love It” stores appear.

The “Mall at UTC” app continues Taubman’s commitment to bringing the latest high-tech, customer-focused amenities to shoppers. In addition to the new app, UTC also features the Sarasota Visitors Center, electric car charging stations, free Wi-Fi, interactive touchscreen directories and numerous charging stations for electronics. UTC is the only newly built, enclosed regional shopping center to open in the United States in 2014.

About The Mall at UTC
The Mall at UTC opened Oct. 16, 2014. Located at I-75 and University Parkway, this world-class fashion and dining destination features approximately 880,000 square feet of retail space with Saks Fifth Avenue, Macy’s, Dillard’s and more than 100 specialty stores and restaurants. Showcasing many distinctive retailers not found anywhere else in the local market, the center offers visitors a diverse mix of upscale, fashion and lifestyle retailers, popular favorites, sit-down restaurants and a children’s play area. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday; 11 a.m. to 6 p.m. Sunday. For holiday hours, information and updates, visit www.mallatutc.com. Like us on Facebook: www.facebook.com/MallatUTC.

About SPREO
SPREO uses Bluetooth (BLE) beacon and Wi-Fi signal fingerprinting, inertial sensor fusion, map constraints and other data inputs to provide the first complete, integrated platform for step-by-step indoor navigation, location based marketing and analytics. SPREO technology features a proprietary indoor location algorithm with unrivaled sub-meter accuracy. SPREO works with large venues and agencies to integrate SPREO technology into consumer apps via SDK, and it serves as the foundation for location based services and applications for apps spanning many industries, including retail shopping centers, hospitals, security, education, transportation, hospitality, entertainment and more. To learn more, visit www.SPREO.co and follow us on Twitter @SPREOco.

About Taubman
Taubman Centers, Inc. (NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 21 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Taubman is currently developing five properties in the U.S. and Asiatotaling 4.7 million square feet. Taubman, with more than 60 years of experience in the shopping center industry, is headquartered inBloomfield Hills, Mich., and Taubman Asia is headquartered in Hong Kong. www.taubman.com.

For ease of use, references in this press release to “Taubman Centers,” “company,” “Taubman” or an operating platform meanTaubman Centers, Inc. and/or one or more of a number of separate, affiliated entities. Business is actually conducted by an affiliated entity rather than Taubman Centers, Inc. itself or the named operating platform.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect management’s current views with respect to future events and financial performance. The forward-looking statements included in this release are made as of the date hereof. Except as required by law, we assume no obligation to update these forward-looking statements, even if new information becomes available in the future. Actual results may differ materially from those expected because of various risks and uncertainties.  You should review the company’s filings with the Securities and Exchange Commission, including “Risk Factors” in its most recent Annual Report on Form 10-K and subsequent quarterly reports, for a discussion of such risks and uncertainties.

RELATED LINKS
http://www.taubman.com

Originally published on prnewswire.com.

Click here to learn more about SPREO Indoor Location Solutions LET’S GET STARTED

SPREO Announces Deal with The Taubman Company to Provide Indoor Navigation and Positioning to Taubman Centers Retail Shopping Malls

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, News, Shopping Malls

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SPREO technology powers the first-of-its-kind indoor positioning and indoor navigation (IPIN) system that is embedded via SDK in the Taubman Centers mobile experience app. SPREO indoor location technology generates sub-meter location accuracy for both Android and iOS mobile devices indoors.

The deal between SPREO and The Taubman Centers is to provide an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning services at Taubman shopping centers nationwide.

Co-Founder and CEO Avi Sacajiu said, “SPREO has solved significant technical challenges related to using RF signals for precise mobile device location in large, crowded open spaces, including detecting floor level accuracy and navigation directions. We’ve gained expertise in managing and deploying BLE beacons to offer a reliable and useful user experience. I am excited to leverage SPREO indoor technology in retail, healthcare, hospitality, government, security, tradeshows, education and enterprise. SPREO’s solution and the success of this deployment paints a promising future for our company.”

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Corporate Solutions, Digital Wayfinding, Events, News, Stadiums/Resorts/Casinos/Other

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

SPREO Demonstrated Indoor Location & Navigation

SPREO to Demonstrate Indoor Positioning & Indoor Navigation Technology at Location & Context World in San Francisco, California

By | News, Stadiums/Resorts/Casinos/Other

Conference attendees are invited to visit SPREO in the exhibition hall to view live demonstrations of exceptionally accurate indoor positioning, dynamic indoor navigation, and indoor location sharing.

SAN FRANCISCO, California, December 3, 3014 /PRNewswire/ — SPREO is a sponsor of the 2014 Location & Context World event in San Francisco, the first conference dedicated to location based services and contextual applications.   SPREO is leveraging its proprietary technology to demonstrate indoor location accuracy within one meter.

SPREO received CAD drawings from JW Marriott and designed custom, user-friendly maps exclusively for the conference and exhibit spaces. SPREO will deploy a small fleet of custom Bluetooth Low Energy (BLE) beacons throughout the facility. J.W. Marriott’s facility directory and the conference’s event schedule and exhibitor layout are integrated into the SPREO demo app via a cloud-based content management and administrative dashboard. The dashboard also provides beacon fleet monitoring and visitor flow data.

SPREO utilizes its indoor location accuracy as a launching pad and foundation for many applications and location based services.  The demonstration will illustrate SPREO’s strong ability to provide dynamic, step-by-step indoor navigation with auto-floor detection and route-correction.  SPREO will also show the first-ever indoor location sharing application, similar to many GPS-based solutions but significantly more accurate.

Avi Sacajiu, CEO of SPREO said, “SPREO is proud to be a sponsor of this event, and I invite attendees to visit our exhibition booth for a full demonstration of the indoor location solutions that SPREO offers to numerous industries.”

For more information, please visit SPREO online at www.spreo.co.

ABOUT SPREO

SPREO uses Bluetooth (BLE) beacon and WiFi signals fingerprinting, inertial sensor fusion, map constraints and other data inputs to provide the first complete, integrated platform for step-by-step indoor navigation, location based marketing and analytics.  SPREO technology features a proprietary indoor location algorithm with unrivaled accuracy.

Originally published on prnewswire.com.

Click here to learn more about SPREO Indoor Location Solutions LET’S GET STARTED