Monthly Archives: May 2015

seinfeld parking lot 2

Car Finder and Indoor Parking Solution

By | Indoor Positioning Technology, Indoor Technology and Innovation, Indoor Wayfinding | No Comments

For many visitors, the parking lot is a place of anxiety, confusion and maybe even a little comedy. So much so that Seinfeld once spent an entire episode watching the world of Jerry, Elaine, George and Kramer spiral sideways as they struggle to cope with the uneasy feeling of being lost in a massive parking lot – in this case a covered parking garage in a New Jersey shopping center.

We can all relate. Parking lots are massive, and there is very little to help you distinguish between ” Section Blue, Aisle 7” and “Section Yellow, Aisle 7”. What Jerry & Co. needed was some sort of indoor positioning system to save their parking spot on arrival and help them to easily navigate back again at the end of their trip…

Achieving indoor positioning in an enclosed parking lot goes beyond the regular challenges of indoor spaces. Not only do the regular difficulties of finding indoor location need to be considered, but a parking lot is a much larger space that does not have any pathways (a user can walk almost everywhere). Often, there is no cellular signal coverage, and of course GPS doesn’t work either.

short hills 3

short hills view

Take the Mall at Short Hills as an example. In addition to an outdoor parking lot, there is a multi-floor enclosed parking garage. The parking complex is much larger than the mall itself, has connecting hallways, and an open-air top floor that can use GPS signals for location. SPREO has been able to efficiently use Bluetooth SMART Low Energy beacon signals and adapted the location technology for a smooth transition between Shopping Center and Parking Lot. Visitors of the mall will be able to save their parking spot, shop, dine and return to their car without any fuss.

SPREO sees a big future for the use of indoor navigation using beacons in parking complexes. Soon, upon arrival to your crowded venue destination, your mobile app will detect and notify you which parking spots are free. allowing for a stress-free parking experience. The future awaits.

Meanwhile, here’s Jerry and the Crew in the classic epiosde:

Place Indoor Location Conference in NYC

By | Events, Indoor Positioning Technology, News | No Comments

Place conference pictures

The “blue dot” following the indoor location dialogue is coming to SPREO’s hometown, New York City, during the Place Conference next month. The conference, presented by Opus Research, is a one day event that will take place Tuesday June 9th, 2015. The focus of the event is to understand the power of indoor location technology and how it can power consumer engagement and business development.

There will be speakers from the retail and consumer market shedding light to the ways in which indoor location technology has and will enhance the industry. In addition to many industry leaders, Ivan Frank of the Taubman Company will be describing “The Taubman Mall” case study, involving SPREO indoor positioning system and software. Ivan is the director of Digital Marketing, and he continues to work closely with SPREO to integrate innovative location-aware technology in the Taubman Centers mobile apps to ensure that our technology empowers shoppers with a variety of helpful use cases.

In addition to consumer industry leaders, there will be companies present that are leaders in different facets of the indoor location based services and technology industry, including representatives from SPREO. This conference is an example of the growth of the indoor location market, as location awareness quickly becomes an integral part of the internet of things. SPREO believes that this technology is reshaping and influencing the future of digital consumer engagement.

 

To find out more about the Place Conference check out the conference’s website here: http://opusresearch.cvent.com/events/place-2015-nyc/event-summary-d7083afbcab7442086ea1b1b69958fa9.aspx

 

 

 

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