How Does Indoor Location Tracking Work?
Long gone are the days when people primarily used paper maps to find their way around. With the popularization of GPS technology and its ubiquitous availability on smartphones, the public now expects wayfinding to be simple and easily accessible.
This can pose a problem when it comes to indoor location tracking. GPS tracking systems are amazing, but they simply don’t work indoors.
So what’s a business to do? People want to be able to find their way through malls, hospitals, universities, corporate campuses, airports, and large event sites. How can a company best meet the indoor location tracking needs of their customers and employees?
Thankfully, there have been many innovators working hard in recent years on a solution to this problem. Spreo is leading the way!
In response to the public’s need for indoor GPS, several different indoor location tracking methods have been developed. The most accurate and cost-effective of these methods is a beacon-based indoor navigation system.
Want to find out more? Here’s a quick guide on how beacon location tracking works:
It All Starts with a Beacon
To understand how indoor location tracking works, you first need to know what a beacon is and how it works.
A beacon is a small device that transmits radio signals at a short range using wireless Bluetooth technology. When implementing a beacon location tracking system, there will be multiple beacons placed strategically around your building’s interior space.
The beacons do not necessarily receive information; their primary purpose is just to send out a signal that can be detected by any nearby Bluetooth-enabled devices.
Then You Need a Receiver
What’s the point of sending a message if no one is listening, right? So in order for indoor location tracking to work, you need both a transmitter and a receiver. In the case of beacon-based indoor navigation, the beacon is the transmitter of the message while a Bluetooth-enabled smartphone is usually the receiver.
Once the beacon location tracking system is in place, each beacon is set up to emit its own unique signal. These signals are then picked up by any Bluetooth-enabled devices (such as smartphones) that are nearby. Using precepted signal strength, the beacons can then detect approximately how far away the Bluetooth device is and determine its location.
And You Add an App
Once the beacons are communicating with the Bluetooth-enabled device, the person in possession of it needs a way to understand the information that’s being broadcast. That’s where an app comes in.
When you work with an indoor location tracking company to create your own beacon-based indoor navigation system, you need to have an app designed that meets to company’s specific set of needs.
You have a lot of options when it comes to creating your beacon-based indoor navigation app. You know that the app needs to contain a map of the facility – it is called indoor location tracking, after all. But beacon based indoor navigation is not limited to just maps. There’s so much more your app can do for you.
For example, if you’re in charge of a large grocery store chain, you can broadcast deals to customers based on their location in the store. If someone is in the meat department, tell them what’s on sale or give them information on the various cuts of meat available. If they’re in the cheese aisle, offer them a two-for-one coupon on gouda.
But maybe you don’t want an all-new app to be created. Many businesses today already have a successful app in place. If your company has an already-existing app, there’s good news for you – indoor location tracking technology can be integrated into the system you currently have.
Indoor Location Tracking Is Here to Stay
Now that the technology for beacon location tracking has been developed and tested, its popularity is steadily rising. Innovative companies in the field have even started to improve upon beacon-based indoor navigation by combining it with wi-fi positioning, the cloud, and other technologies.
The future is bright for indoor location tracking. If you’re interested in finding out more about how this technology could benefit your company, feel free to call us at 646-863-4941 or use the contact form on this site.