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All Posts By

Clay

Wayfinding is a strange word.

By | Digital Wayfinding, Indoor Positioning Technology

Wayfinding is a strange word. It’s  really an abbreviation for “finding your way.” It is used to describe systems that help you to find your way through a facility or venue using signage and directional information. It is as much an art as it is a science.

Wayfinding systems are expected to successfully direct people in widely differing circumstances and locations. Wayfinding must take into account how people read and process information, where they instinctively look for signs and how they interpret arrows. It must try to do that despite widely varying literacy levels, language barriers and disabilities of the people who will be attempting to follow the directions.

You may no longer notice it, but wayfinding moves you from the door of your favorite  coffee shop to ordering to pick up. You also depend upon it to move you successfully through airports the size of small cities, from parking to the ticket counter to the gate. Wayfinding also moves you through hospitals, whether you are arriving calmly for a doctor’s appointment or are terrified and rushing to find an injured loved one in the emergency room. These are just some of the complex circumstances under which wayfinding must hold up. Read More

How Does Indoor Location Tracking Work

How Does Indoor Location Tracking Work?

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology
Long gone are the days when people primarily used paper maps to find their way around. With the popularization of GPS technology and its ubiquitous availability on smartphones, the public now expects wayfinding to be simple and easily accessible.

This can pose a problem when it comes to indoor location tracking. GPS tracking systems are amazing, but they simply don’t work indoors.

So what’s a business to do? People want to be able to find their way through malls, hospitals, universities, corporate campuses, airports, and large event sites. How can a company best meet the indoor location tracking needs of their customers and employees? Read More

What is the state of the proximity industry? Find out here.

By | Corporate Solutions, Digital Wayfinding, Geofencing, Indoor Positioning Technology, News

The Proximity.Directory report is out for the first quarter of 2017 and it focuses on the growth of proximity technology in retail stores across the United States. The use of proximity solutions continues to grow globally. Here in the U.S. the bottom line for retailers is that the use of proximity data and technology may be the one thing that is keeping customers in their brick and mortar stores.  

Here are the highlights: Read More

SPREO Announces Release of Affordable, Rapid Deployment Mobile Wayfinding App for Healthcare

By | Corporate Solutions, Digital Wayfinding, Healthcare, Indoor Positioning Technology, News
SPREO mobile wayfinding app for hospitals
Quick Start iOS and Android app solves indoor GPS deficiencies with proprietary technology

NEW YORK, Mar. 2nd, 2017: SPREO Indoor Location Solutions has announced the launch of a rapid deployment mobile wayfinding app for health care systems and hospitals. It is priced to be the most cost effective mobile app available on the market, allowing rapid deployment and easy adoption for stressed healthcare systems. The QUICK START wayfinding mobile app can be implemented with minimal involvement and support from internal departments. Read More

Place Indoor Location Conference in NYC

By | Events, Indoor Positioning Technology, News

The “blue dot” following the indoor location dialogue is coming to SPREO’s hometown, New York City, during the Place Conference next month. The conference, presented by Opus Research, is a one day event that will take place Tuesday June 9th, 2015. The focus of the event is to understand the power of indoor location technology and how it can power consumer engagement and business development. Read More

WFLA NBC 8 TV News Feature Positively Reviewed The Mall at UTC App [Video]

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, News, Shopping Malls

Happy New Year from everyone at SPREO!

SPREO Director of Marketing was recently interviewed by WNCN investigative news reporter John Rogers for a feature on the new Mall at UTC app. See the video below, courtesy of WNCN.

Visit our YouTube channel to view our video  https://youtu.be/iAi6CObJ9SM

UTC Mall App Review Video

SPREO Announces Deal with The Taubman Company to Provide Indoor Navigation and Positioning to Taubman Centers Retail Shopping Malls

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, News, Shopping Malls
SPREO technology powers the first-of-its-kind indoor positioning and indoor navigation (IPIN) system that is embedded via SDK in the Taubman Centers mobile experience app. SPREO indoor location technology generates sub-meter location accuracy for both Android and iOS mobile devices indoors. Read More

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Corporate Solutions, Digital Wayfinding, Events, News, Stadiums/Resorts/Casinos/Other

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

SPREO Demonstrated Indoor Location & Navigation