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Daytona 500 Mobile App Launches with Spreo Location Tech

By | Digital Wayfinding, Geofencing, Indoor Positioning Technology, News, Stadiums/Resorts/Casinos/Other

Are you a NASCAR fan?

daytona3

Things are heating up in sunny Florida as time ticks down to the biggest NASCAR race event of the year, the Daytona 500. Time trials and qualifiers have been completed, and the big race is Sunday, February 21.

International Speedway Corp and Daytona International Speedway selected Spreo to provide interactive mapping, wayfinding and location-based alerting to elevate the fan experience. With over 150,000 people expected to attend the event, the official Daytona App for iOS and Android is a must-have to receive up-to-the-minute alerts, multimedia, and location-based experiences.

The app helps fans save the location of their parking spot and navigate them to any of the hundreds of various amenities, activities and concessions. Spreo installed about a thousand Bluetooth Low Energy Beacons around the facility to enable live, mobile engagement, high-performance ‘Blue Dot’ location and dynamic step-by-step navigation. The infrastructure also enables Proximity and Geofence alerts to give fans the best offers and tips on how to explore and enjoy the brand new concourse and sponsored zones.

For more information check out www.daytonarising.com and www.daytona500.com and download the app today on Android and iOS!

New Technology Enhancements Help Fans Get Connected as Part of the Unprecedented DAYTONA Rising Project

By | News, Stadiums/Resorts/Casinos/Other

Wi-Fi Connectivity, an Updated Mobile App and Interactive Rewards Stations Will Add to the Fan Experience

DAYTONA BEACH, Fla. – November 21, 2015 – Daytona International Speedway (DIS) is pleased to announce several new technology enhancements as part of the unprecedented $400 million DAYTONA Rising redevelopment project that will help fans get and stay connected to the latest motorsports information and news. Just in time for Speedweeks 2016, fans will soon be able to connect to Wi-Fi at DIS with the help of ARRIS Group, Inc. (NASDAQ: ARRS), a global telecommunications technology leader. In addition, fans will get to experience a new and improved mobile app, as well as interactive engagement stations to help guide them around the new motorsports stadium.

“In our ever-connected world, consumers expect to be able to interact with their social circles and share their experiences in real-time from anywhere, and we are certainly seeing the same in motorsports,” said Daytona International Speedway President Joie Chitwood III. “Bringing an unprecedented level of connectivity to DIS and motorsports in general was a non-negotiable when we began DAYTONA Rising, and we’re excited to work with ARRIS to help us accomplish this goal.

ARRIS will provide Wi-Fi access to some of the most high traffic areas of DIS to offer fans more connectivity than ever before. Through a multi-phased rollout, fans will be able to log in throughout the concourses and neighborhoods in the nearly mile-long frontstretch. Fans in the Midway and Sprint FANZONE will be able to connect to the ARRIS network as well. This installation will be complete in time for Speedweeks 2016 with additional areas of the property gaining Wi-Fi access later in the year.

“ARRIS is providing high-speed Wi-Fi to Daytona—making it possible for fans to share, post and stream their experiences on race weekends,” said Ron Coppock, President, Worldwide Sales and Marketing at ARRIS. “DAYTONA Rising redefines the NASCAR experience, and we’re proud to support this vision. Our network technology and services will bring fans’ experiences to life in and around the track, while they continue to transform the crucial communications link between drivers and crews.”

 

In addition, a brand new version of the DIS mobile app will launch by the end of January to help fans take full advantage of the amenities and offerings that the new motorsports stadium will provide. The updated app for iOS and Android devices will include several exciting mobile features such as Bluetooth-based indoor and GPS-based outdoor turn-by-turn navigation, location-based proximity engagement, and the ability to drop pins to remember certain locations like your parking spot powered by SPREO Indoor Location Solutions.

It will also include an interactive GPS facility map and dynamic experiences with DIS Founding Partners in each of the new injectors/entrances. The update will also offer a customizable daily schedule, advanced notifications and the convenient ability to stay up-to-date with DIS Facebook, Twitter and RSS News feeds. The update for the DIS app will be available on iOS and Android platforms, and is free to download.

Finally, DIS will unveil its new DAYTONA Rewards Stations. These engagement locations will be positioned throughout the stadium and will provide fans with fun ways to interact with DIS and its partners while at a race. To participate, fans will only need to a complete a one-time registration in which they will be issued a unique QR code. Using that code, fans will be able to play games, see photos and videos, win prizes and more. The system will also be fully integrated into the updated app to provide one unified mobile experience for fans.

To read the rest of the release, please click here.

Asure Software Announces Technology Agreement With SPREO

By | News

Partnership Extends Technology Product Suite Available to Support the Digital Workplace

AUSTIN, Texas, Aug. 11, 2015 (GLOBE NEWSWIRE) — Asure Software (Nasdaq:ASUR), a leading provider of hoteling, space management and time & attendance software solutions, today announced a partnership with SPREO Indoor Location Solutions, a leading indoor wayfinding technology provider, which enables Asure clients to add indoor navigation to their suite of workplace management solutions.

“We’re thrilled to bring SPREO’s innovative indoor wayfinding technology to our clients and to our own offices in Austin. We see it as a natural extension of the solutions we’re already providing to support our clients’ mobile, agile workforce. Using the technology ourselves keeps us close to our clients’ experience,” said Tom Loveland, Global SVP of Product Strategy at Asure Software. “I’m pleased to become part of SPREO’s Board of Advisors, giving us a further connection point between our organizations.”

“SPREO is excited to partner with Asure, and we are eager to rapidly expand the presence and usefulness of indoor location-based services such as navigation and asset tracking in corporate offices.  There is tremendous value to improving the visitor and employee experience across all industries and venues, and this strategic partnership demonstrates our commitment to empowering our partners and their clients with engaging and helpful indoor location-based experiences,” said Avi Sacajiu, CEO of SPREO.

About Asure Software

Asure Software, Inc. (Nasdaq:ASUR) is headquartered in Austin, Texas with regional headquarters in London, England. Asure helps companies better manage their global, mobile workforces with SaaS-based solutions that bring people, time, space and assets together in a meaningful way. The company serves approximately 6,000 clients worldwide with workplace and workforce management solutions that offer innovative ways to help meet the needs of an agile workforce. For more information, please visit http://www.asuresoftware.com/ or http://www.asuresoftware.co.uk/.

About SPREO

SPREO Indoor Location Solutions, headquartered in New York City and with R&D labs in Israel, offers award-winning mobile and web-based indoor navigation solutions. SPREO’s unique indoor positioning algorithm combines Bluetooth (BLE) beacon and Wi-Fi signal fingerprinting, sensor fusion, mapping intelligence to produce the most complete and reliable indoor positioning system in the world. The SPREO platform powers live ‘blue dot’ indoor dynamic navigation with rich analytics across iOS, Android and web applications. To learn more please visit www.SPREO.co.

Originally published on GlobeNewswire.com.

Trip Planner for Shopping Malls

By | Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, Shopping Malls, Stadiums/Resorts/Casinos/Other

Imagine that it’s July 3rd and you are on your home from work. You still need to make a last minute shopping trip to get ready for your 4th of July BBQ. You step into the mall look left, right and realize holy smokes! Where do I get patriotic table runners… lawn games… and a pair of red, white and blue sunglasses before the mall closes?

One answer for you: multi-point trip planner.

In addition to positioning and navigation, there are some really helpful features that SPREO’s technology offers. One of the features is multi destination trips (or multi-POI trips).  Add desired stores, or even the individual items you are looking for, to your itinerary and the app will compile the shortest trip for you. Taking into account store times, and other restrictions, the app will make sure that no time is wasted. Trips can be pre-planned before the visitor enters to the shopping center.  With the multi-POI trip SPREO is able to add ease and efficiency to what can be an overwhelming and timely experience.

Not only is this extremely helpful to the user but the facility benefits as well. The feature helps the mall owner know what stores are most frequently visited, which store groups are visited together, and where the foot traffic is heaviest. This helps to maximize the mall’s free-standing carts and food-stands, optimize sales, and manage the mall layout. SPREO envisions that the benefits of this multi-POI will expand to include workforce management and add simplicity to the stock-room. For example, with the multi-POI feature, an employee can easily find and retrieve items from a back warehouse in a timely fashion.

 

Parking Lot Car Finder and Indoor Positioning Parking Solution

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding

For many visitors, the parking lot is a place of anxiety, confusion and maybe even a little comedy. So much so that Seinfeld once spent an entire episode watching the world of Jerry, Elaine, George and Kramer spiral sideways as they struggle to cope with the uneasy feeling of being lost in a massive parking lot – in this case a covered parking garage in a New Jersey shopping center.

We can all relate. Parking lots are massive, and there is very little to help you distinguish between ” Section Blue, Aisle 7” and “Section Yellow, Aisle 7”. What Jerry & Co. needed was some sort of indoor positioning system to save their parking spot on arrival and help them to easily navigate back again at the end of their trip…

Achieving indoor positioning in an enclosed parking lot goes beyond the regular challenges of indoor spaces. Not only do the regular difficulties of finding indoor location need to be considered, but a parking lot is a much larger space that does not have any pathways (a user can walk almost everywhere). Often, there is no cellular signal coverage, and of course GPS doesn’t work either.

short hills 3

short hills view

Take the Mall at Short Hills as an example. In addition to an outdoor parking lot, there is a multi-floor enclosed parking garage. The parking complex is much larger than the mall itself, has connecting hallways, and an open-air top floor that can use GPS signals for location. SPREO has been able to efficiently use Bluetooth SMART Low Energy beacon signals and adapted the location technology for a smooth transition between Shopping Center and Parking Lot. Visitors of the mall will be able to save their parking spot, shop, dine and return to their car without any fuss.

SPREO sees a big future for the use of indoor navigation using beacons in parking complexes. Soon, upon arrival to your crowded venue destination, your mobile app will detect and notify you which parking spots are free. allowing for a stress-free parking experience. The future awaits.

Meanwhile, here’s Jerry and the Crew in the classic epiosde:

Place Indoor Location Conference in NYC

By | Events, Indoor Positioning Technology, News

Place conference pictures

The “blue dot” following the indoor location dialogue is coming to SPREO’s hometown, New York City, during the Place Conference next month. The conference, presented by Opus Research, is a one day event that will take place Tuesday June 9th, 2015. The focus of the event is to understand the power of indoor location technology and how it can power consumer engagement and business development.

There will be speakers from the retail and consumer market shedding light to the ways in which indoor location technology has and will enhance the industry. In addition to many industry leaders, Ivan Frank of the Taubman Company will be describing “The Taubman Mall” case study, involving SPREO indoor positioning system and software. Ivan is the director of Digital Marketing, and he continues to work closely with SPREO to integrate innovative location-aware technology in the Taubman Centers mobile apps to ensure that our technology empowers shoppers with a variety of helpful use cases.

In addition to consumer industry leaders, there will be companies present that are leaders in different facets of the indoor location based services and technology industry, including representatives from SPREO. This conference is an example of the growth of the indoor location market, as location awareness quickly becomes an integral part of the internet of things. SPREO believes that this technology is reshaping and influencing the future of digital consumer engagement.

 

To find out more about the Place Conference check out the conference’s website here: http://opusresearch.cvent.com/events/place-2015-nyc/event-summary-d7083afbcab7442086ea1b1b69958fa9.aspx

 

 

 

SPREO Indoor Navigation App at Carmel Hospital Awarded the Top Prize in the Category of Outstanding Computing Technology Infrastructure

By | Healthcare, News

The solution provides accurate, real-time indoor positioning and navigation in an easy-to-use mobile app that utilizes Bluetooth Beacon (‘iBeacon’) technology.

Tel Aviv, Israel — January 08, 2015 — The event, which took place on Wednesday December 24 at Kiryat Airport, was attended by executives from leading industries in Israel, including healthcare services, town municipalities, banks, and the Israeli Defense Forces. The prestigious Israeli journal, People & Computers, sponsored the awards.

Awards were given based on innovation within an industry – ensuring a better quality of service for the general public. This is the second award of 2014 bestowed upon SPREO’s app for Carmel Medical Center and Clalit Health Services. SPREO previously won an award for excellent in innovation for the indoor positioning and navigation solution.

SPREO equipped Carmel Medical Center with sophisticated indoor navigation featuresSDK software, reliable cloud-based services, administrative platforms and professional & engineering services. The turnkey solution that SPREO provided included on-site system installation, engineering, and white-label branded mobile app design and customization.

Avi Sacajiu, CEO of SPREO said, “SPREO is proud to accept the honor of this award, and we want to congratulate all of the other strong submissions in the competition. This award shows the value of innovation in indoor location based services. By providing patients, visitors and hospital staff at Carmel Hospital with a mobile app featuring interactive maps, directories and indoor navigation, we hope we’ve had a real impact on people’s lives.”

Avi Sacajiu continued, “I also want to thank Dr. Schwadron and her team at Clalit and Carmel for being an early adopter of our technology, sharing our vision and providing ongoing commitment to innovation in healthcare technology.”

Dr. Vered Schwadron, the Chief Service Innovation Officer for Clalit Health Services, which manages Carmel Hospital, said, “This award demonstrates Clalit’s ongoing commitment to innovation in health care. I want to also congratulate our partner SPREO for this award. This would not have been possible without their innovation in indoor positioning and navigation. We plan to continue to develop new ways to enable technology to improve health care experiences for patients, visitors, doctors and staff.”

About SPREO

SPREO uses Bluetooth (BLE) beacon and WiFi signal fingerprinting, inertial sensor fusion, map constraints and other data inputs to provide the first complete, integrated platform for accurate indoor location, step-by-step indoor navigation, location based marketing and analytics. SPREO technology features a proprietary indoor location algorithm with unrivaled sub-meter accuracy.

SPREO works with large venues and agencies to integrate SPREO technology into consumer apps via SDK, and it serves as the foundation for location based services and applications for apps spanning many industries, including retail shopping centers, hospitals, security, education, transportation, hospitality, entertainment and more.

To learn more, visit http://www.spreo.co.

Originally published on prweb.com.

Representatives of SPREO and Clalit Hospital Accept the Top Prize in the Category of Outstanding Computing Technology Infrastructure.

WFLA NBC 8 TV News Feature Positively Reviewed The Mall at UTC App [Video]

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, News, Shopping Malls

Happy New Year from everyone at SPREO!

SPREO Director of Marketing was recently interviewed by WNCN investigative news reporter John Rogers for a feature on the new Mall at UTC app. See the video below, courtesy of WNCN.

Visit our YouTube channel to view our video  https://youtu.be/iAi6CObJ9SM

UTC Mall App Review Video

Taubman Launches Pioneering Shopping and Navigation App at The Mall at University Town Center in Sarasota, Florida

By | News, Shopping Malls
First-of-its-kind indoor navigation technology, developed by SPREO, assists in providing a personalized shopping experience like no other

BLOOMFIELD HILLS, Mich., Dec. 23, 2014 /PRNewswire/ — Finding stores, styles and sales at Taubman’s new Mall at University Town Center (UTC) is easier and more personalized than ever before thanks to the free “Mall at UTC” iOS mobile shopping app that offers first-of-its-kind indoor navigation technology developed by SPREO. The app is being piloted at UTC now, but is scheduled to roll out to Taubman properties across the U.S. over the next year.

iMedia’s 2013 “Mobile Agency of the Year,” MXM created the free app that incorporates SPREO’s proprietary, real-time, mall-based navigation that is powered by Bluetooth beacons. In perhaps the most extensive use of Bluetooth in any mall worldwide, the app also remembers favorite stores and delivers personalized maps, style inspiration, sales and promotions right to the phones of shoppers.

“Our new mobile app changes the shopping experience, bringing mall navigation and personalization to the forefront like never before,” said Ivan Frank, director of digital marketing for Taubman. “Taubman is pleased to be the leader in bringing this technology to shoppers to enhance their in-mall experience.”

SPREO Co-Founder and CEO Avi Sacajiu said, “Through our work with Taubman, we are leading the way in using radio frequency signals for precise navigation in large, multi-level spaces like The Mall at University Town Center. This is truly a unique amenity for shoppers.”

The “Mall at UTC” app is now available through the Apple App Store with an Android version launching soon. Shoppers can “Map It, Plan It and Love It” using the technology in the following ways:

Map It:
Easily locate stores, restaurants and entertainment as you shop.

  • With Bluetooth on, the “Map It” screen recognizes your location within seconds;
  • Click to view the location of any store – and then click again for directions to that store from your current location;
  • Navigation directions then appear, helping you navigate step by step and floor by floor to your destination.

Plan It:
Plan your shopping trip in advance, to get the most out of your visit.

  • Add stores to your “Plan It” trip itinerary to make shopping a breeze. You can add stores to your itinerary any time by clicking on the “Plan It” icon.

Love It:
Save your favorite stores for quick information and a personalized experience.

  • When you first install the app, you will be asked to mark your favorites;
  • The app offers recommendations, including a personal “inspiration board” driven by your “Love It” favorites and their related stores;
  • And you can customize your map simply by pressing the “Love It” filter so that only your “Love It” stores appear.

The “Mall at UTC” app continues Taubman’s commitment to bringing the latest high-tech, customer-focused amenities to shoppers. In addition to the new app, UTC also features the Sarasota Visitors Center, electric car charging stations, free Wi-Fi, interactive touchscreen directories and numerous charging stations for electronics. UTC is the only newly built, enclosed regional shopping center to open in the United States in 2014.

About The Mall at UTC
The Mall at UTC opened Oct. 16, 2014. Located at I-75 and University Parkway, this world-class fashion and dining destination features approximately 880,000 square feet of retail space with Saks Fifth Avenue, Macy’s, Dillard’s and more than 100 specialty stores and restaurants. Showcasing many distinctive retailers not found anywhere else in the local market, the center offers visitors a diverse mix of upscale, fashion and lifestyle retailers, popular favorites, sit-down restaurants and a children’s play area. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday; 11 a.m. to 6 p.m. Sunday. For holiday hours, information and updates, visit www.mallatutc.com. Like us on Facebook: www.facebook.com/MallatUTC.

About SPREO
SPREO uses Bluetooth (BLE) beacon and Wi-Fi signal fingerprinting, inertial sensor fusion, map constraints and other data inputs to provide the first complete, integrated platform for step-by-step indoor navigation, location based marketing and analytics. SPREO technology features a proprietary indoor location algorithm with unrivaled sub-meter accuracy. SPREO works with large venues and agencies to integrate SPREO technology into consumer apps via SDK, and it serves as the foundation for location based services and applications for apps spanning many industries, including retail shopping centers, hospitals, security, education, transportation, hospitality, entertainment and more. To learn more, visit www.SPREO.co and follow us on Twitter @SPREOco.

About Taubman
Taubman Centers, Inc. (NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 21 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Taubman is currently developing five properties in the U.S. and Asiatotaling 4.7 million square feet. Taubman, with more than 60 years of experience in the shopping center industry, is headquartered inBloomfield Hills, Mich., and Taubman Asia is headquartered in Hong Kong. www.taubman.com.

For ease of use, references in this press release to “Taubman Centers,” “company,” “Taubman” or an operating platform meanTaubman Centers, Inc. and/or one or more of a number of separate, affiliated entities. Business is actually conducted by an affiliated entity rather than Taubman Centers, Inc. itself or the named operating platform.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect management’s current views with respect to future events and financial performance. The forward-looking statements included in this release are made as of the date hereof. Except as required by law, we assume no obligation to update these forward-looking statements, even if new information becomes available in the future. Actual results may differ materially from those expected because of various risks and uncertainties.  You should review the company’s filings with the Securities and Exchange Commission, including “Risk Factors” in its most recent Annual Report on Form 10-K and subsequent quarterly reports, for a discussion of such risks and uncertainties.

RELATED LINKS
http://www.taubman.com

Originally published on prnewswire.com.

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