Category Archives: Indoor Positioning Technology

women holding ipod walking through big city

Trip Planner for Malls

By | Buzzworthy, Indoor Positioning Technology, Indoor Technology and Innovation, Indoor Wayfinding | No Comments

Imagine that it’s July 3rd and you are on your home from work. You still need to make a last minute shopping trip to get ready for your 4th of July BBQ. You step into the mall look left, right and realize holy smokes! Where do I get patriotic table runners… lawn games… and a pair of red, white and blue sunglasses before the mall closes?

One answer for you: multi-point trip planner.

In addition to positioning and navigation, there are some really helpful features that SPREO’s technology offers. One of the features is multi destination trips (or multi-POI trips).  Add desired stores, or even the individual items you are looking for, to your itinerary and the app will compile the shortest trip for you. Taking into account store times, and other restrictions, the app will make sure that no time is wasted. Trips can be pre-planned before the visitor enters to the shopping center.  With the multi-POI trip SPREO is able to add ease and efficiency to what can be an overwhelming and timely experience.

Not only is this extremely helpful to the user but the facility benefits as well. The feature helps the mall owner know what stores are most frequently visited, which store groups are visited together, and where the foot traffic is heaviest. This helps to maximize the mall’s free-standing carts and food-stands, optimize sales, and manage the mall layout. SPREO envisions that the benefits of this multi-POI will expand to include workforce management and add simplicity to the stock-room. For example, with the multi-POI feature, an employee can easily find and retrieve items from a back warehouse in a timely fashion.

 

seinfeld parking lot 2

Car Finder and Indoor Parking Solution

By | Indoor Positioning Technology, Indoor Technology and Innovation, Indoor Wayfinding | No Comments

For many visitors, the parking lot is a place of anxiety, confusion and maybe even a little comedy. So much so that Seinfeld once spent an entire episode watching the world of Jerry, Elaine, George and Kramer spiral sideways as they struggle to cope with the uneasy feeling of being lost in a massive parking lot – in this case a covered parking garage in a New Jersey shopping center.

We can all relate. Parking lots are massive, and there is very little to help you distinguish between ” Section Blue, Aisle 7” and “Section Yellow, Aisle 7”. What Jerry & Co. needed was some sort of indoor positioning system to save their parking spot on arrival and help them to easily navigate back again at the end of their trip…

Achieving positioning in an enclosed parking lot goes beyond the regular challenges of indoor spaces. Not only do the regular difficulties of finding indoor location need to be considered, but a parking lot is a much larger space that does not have any pathways (a user can walk almost everywhere). Often, there is no cellular signal coverage, and of course GPS doesn’t work either.

short hills 3

short hills view

Take the Mall at Short Hills as an example. In addition to an outdoor parking lot, there is a multi-floor enclosed parking garage. The parking complex is much larger than the mall itself, has connecting hallways, and an open-air top floor that can use GPS signals for location. SPREO has been able to efficiently use Bluetooth SMART Low Energy beacon signals and adapted the location technology for a smooth transition between Shopping Center and Parking Lot. Visitors of the mall will be able to save their parking spot, shop, dine and return to their car without any fuss.

SPREO sees a big future for the use of location in parking complexes. Soon, upon arrival to your crowded venue destination, your mobile app will detect and notify you which parking spots are free. allowing for a stress-free parking experience. The future awaits.

Meanwhile, here’s Jerry and the Crew in the classic epiosde:

Place Indoor Location Conference in NYC

By | Events, Indoor Positioning Technology, News | No Comments

Place conference pictures

The “blue dot” following the indoor location dialogue is coming to SPREO’s hometown, New York City, during the Place Conference next month. The conference, presented by Opus Research, is a one day event that will take place Tuesday June 9th, 2015. The focus of the event is to understand the power of indoor location technology and how it can power consumer engagement and business development.

There will be speakers from the retail and consumer market shedding light to the ways in which indoor location technology has and will enhance the industry. In addition to many industry leaders, Ivan Frank of the Taubman Company will be describing “The Taubman Mall” case study, involving SPREO indoor positioning system and software. Ivan is the director of Digital Marketing, and he continues to work closely with SPREO to integrate innovative location-aware technology in the Taubman Centers mobile apps to ensure that our technology empowers shoppers with a variety of helpful use cases.

In addition to consumer industry leaders, there will be companies present that are leaders in different facets of the indoor location based services and technology industry, including representatives from SPREO. This conference is an example of the growth of the indoor location market, as location awareness quickly becomes an integral part of the internet of things. SPREO believes that this technology is reshaping and influencing the future of digital consumer engagement.

 

To find out more about the Place Conference check out the conference’s website here: http://opusresearch.cvent.com/events/place-2015-nyc/event-summary-d7083afbcab7442086ea1b1b69958fa9.aspx

 

 

 

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Buzzworthy, Indoor Positioning Technology | No Comments

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

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