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Contextual Signifiers in Directions Make Indoor Navigation Easier

It was a routine part of our conversations when we first moved in together. I had lived here my whole life, while my wife grew up in a different city.

Me: What do you see to your right?

Her: A three-story building with the third floor painted red.

Me: Okay… so to your left do you see a grocery store?

Her: Yes!

Me: Great.  Continue straight and turn left at the traffic light. You’ll see a barbershop. Turn right a few feet after and you’re there!

While it might seem comical now, she called me everyday for years as she searched for and navigated to various destinations – which was a necessary part of her job.  It was both a part of the routine and a daily struggle. This was in the pre-smartphone and navigation software era. And though we no longer use Mapscos (remember those?) or impossible-to-fold streetmaps, for most of us the challenge of navigation is still an intrinsic part of our daily routines: which subway to take, which bus, which hallway, which floor, where’s the bathroom, and so on.

These days, this type of context-based navigation directions is still common when talking to someone familiar with the area.  What I’ve discovered is that these same contextual signifiers are in fact the most effective navigation directions even when using a navigation application instead of talking to a friend or family member.  So we’ve integrated this type of instruction into the SPREO live, step-by-step indoor navigation technology. Whether you’re in a shopping mall, super market, hospital, or any large venue, you get intuitive, landmark-based signifiers that ensure  you won’t get lost. (And don’t worry, if you do our route auto-correction will get you back on track!)

There’s a bright future ahead for indoor navigation in venues. With the technology SPREO has developed, we believe that we can utilize existing and scale-able infrastructure to empower seamless outdoor-to-indoor and indoor-to-outdoor navigation that will reduce stress, increase operational efficiencies, and elevate visitor experience for everyone.  Not to mention thanks to the technology we develop and while thinking about our loved ones we are continually improving indoor navigation capabilities while integrating outdoor navigation structures over the years. Plus, our tech works where satellite GPS (the signals that power Google Maps, Apple Maps, Waze, etc.) doesn’t.

The ability to precisely locate your point of interest and take you there along the shortest navigation path is just the beginning. With positioning accuracy, you can serve precise location-based content (everything from streaming video to display ads to coupons), gather useful data about user behavior, and empower visitors to experience venues in completely new ways.