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Corporate Solutions

How Indoor Navigation Technology Fits into the Future of Office Design

By | Corporate Solutions, Location Sharing

The standard workplace has been experiencing a bit of a revolution in recent years. With a focus on flexibility, innovation, collaboration, workspace efficiency, and technology, in particular indoor navigation technology, many major companies have started making some serious changes in the way they do business. As a reflection of these changes in workplace practices, corporate solutions for the nature of office design has also been shifting.

Changes in Office Design

office cubicle indoor navigation app

Long gone are the days when all essential employees had their own individual offices. Those went by the wayside years ago when corporations decided to maximize space through the use of cubicles.

 

While many companies still utilize cubicles, pioneers in the business world started doing away with them years ago, making way for open floor plans with long tables and shared workspaces.

Long table shared workspace indoor navigation app

But companies are starting to learn that this type of one-size-fits-all office design is inefficient because it doesn’t reflect the wide variety of tasks that their employees engage in. According to this article in the New York Times, the new wave in office design is creating an array of flexible activity-based workspaces.

Modern Office Design: What’s on the Horizon

Implementing activity-based workstations means that employees may no longer have a desk to call their own. Instead of each individual completing the majority of their work in one location, employees will move to different spaces depending on the task they’re working on.

For example, if an employee is collaborating with others on a project, they can go to an alcove with a whiteboard wall to brainstorm or discuss developments at a teamwork table. If the employee has a report to write and needs quiet in order to concentrate, they can utilize an isolated booth designed for privacy.

Businesses are also recognizing the need to be flexible in the modern workplace. Because the needs of the company and its employees are constantly changing, many businesses are including flex spaces and moveable walls so that they can make adjustments when necessary.

Potential Problems with Activity-Based Workspaces

While all these changes in office design are great for increasing collaboration and tapping into the needs of employees, they do present some problems.

The primary issue with the elimination of permanent assigned desks is that finding people may prove to be difficult. How do you know where an employee is at any given time? Are they in the lounge, in a conference room, at a team table, or in an isolation room?

If an employee needs to consult with a co-worker but is unable to locate them, this can waste precious work time, deter collaboration, and lead to frustration.

Indoor Location Tracking Solves Modern Office Design Problems

Thankfully, indoor navigation technology provides a practical solution to problems associated with modern office design.

There are many benefits to investing in indoor location tracking, one of which is the ability to share one’s location. Using the company-specific location navigation app, people can choose to share their whereabouts with coworkers, making them much easier to find.

Having the right kind of indoor navigation app & technology can even provide detailed directions on how to reach the person you’re looking for from the point where you are standing. Using indoor location tracking is so much more efficient than the old-fashioned method of just wandering around from area to area in search of someone.

Reserve Meeting Space with Indoor Location Tracking

Indoor navigation technology is essential for businesses that are moving toward flexible activity-based office design. Not only can indoor location tracking be used to find employees more easily, it also helps with the management of space.

indoor location tracking solves modern office design problems

Imagine that your team needs to set up a meeting to discuss a new project. You plan to gather in the area designated for team collaboration but when you get there, all the tables are already occupied. With indoor navigation technology and location sharing integrated into existing meeting room reservation software, you can use the technology to reserve work spaces that are the most conveniently located.

Integration of indoor location tracking technology with existing reservation apps helps corporate employees secure space in advance and eliminate scheduling conflicts. And in the same way, for impromptu meetings, employees can determine which rooms are available and which are the best location according to where they are at the moment. This convenience will save employees an inordinate amount of time and energy.

Indoor Navigation Apps are Flexible, Just Like Modern Office Spaces

Companies also need to utilize indoor location tracking in order to keep up with the flexible nature of the modern workplace. Here’s why: let’s say a consultant is visiting your office building for the first time. If your company only has a printed map or directory available and you’ve made changes to your office layout, the consultant will have a hard time finding the right location.

With indoor navigation technology, it’s easy to change the map of your office. Any time your workspace is reconfigured, you can have a new version of the map uploaded to your indoor navigation app. That way visitors and employees alike will have no problem finding their way around your office. SPREO’s cutting edge mapping engine makes this an easy adjustment for any modern business.

Modern Office Design + Indoor Navigation Technology = Perfect Partners

The nature of office design is changing, and changing for the better. Companies are creating flexible workspaces that better reflect how their employees actually conduct business. These changes in office design, when used in conjunction with indoor navigation technology, will serve to increase collaboration, innovation, productivity, and employee well being.

Zone Detection for Bidding Transactions

By | Corporate Solutions, Geofencing, Indoor Positioning Technology, Stadiums/Resorts/Casinos/Other

Successfully launched a large scale BLE based mobile geo-location service for this major public gaming company. The installation involves thousand of beacons and a large number of venues, all sites are managed via a cloud based CMS dashboard.  Our system is trusted by the top gaming and lottery operators to securely validate bidding transactions and enhance player experience.

The regulator requires that gaming companies authenticate that users are located within approved wagering venue boundaries prior to accepting bets via a mobile device.  Spreo’s platform provides the means to verify that a mobile device is in a valid wagering area and gives the ‘Zone In” signal to allow their transaction.

Features

  • Indoor/ Outdoor location – Utilizing BLE beacons, know with 100% certainty if a mobile device is IN ZONE our OUT OF ZONE
  • Requires custom configuration of beacon transmission, security protocols, physical placement, and calibration.
  • Ensures reliable, secure and accurate IN/OUT Zone Detection including advanced anti spoofing and ID rotation algorithms
  • Enables/Disables specific “IN ZONE ONLY” features from functioning within mobile apps (Ex. Wagering Zones)
  • The approach uses proximity of the user to beacons, and therefore does not require x/y/z location 0r Blue Dot.

Why Your Business Needs an Indoor Navigation App

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding

Bluetooth indoor navigation technology continues to advance at a stunning pace. What once was a dream has now become a reality: you can create a model of any indoor location using wayfinding beacons and provide a digital map to help visitors and employees find their way around.

Some business owners and managers are under the impression that Bluetooth indoor navigation systems are an unnecessary luxury, but that would be a misconception. An indoor navigation app is much more versatile than you might think. Here are a few reasons why your business needs an indoor navigation app:

  1. Bluetooth Indoor Navigation Can Be Used in Various Ways

When we talk about implementing an indoor navigation app with wayfinding beacons, the first thing we need to address is the various ways this system can be utilized.

You know, of course, that indoor GPS can be used for navigation. Whatever type of facility you have – whether it’s a shopping mall, a museum, an airport, a university, a factory, a warehouse, a convention center, an office building, or a corporate campus – your visitors and employees will surely benefit from being able to easily find their way around.

mobile app for outdoor and indoor wayfinding

But that’s not all that an indoor navigation app can do for you. Other uses for Bluetooth indoor navigation include:

  • Location Sharing – Visitors and employees can use location sharing to find one another and designate a meeting spot.
  • Advertising – If the wayfinding beacons detect a customer nearby, you can call their attention to products or services in the area by having a message sent to their mobile device.
  • Location-Based Coupons – A special offer or coupon can be sent to a visitor based on their location. For instance, if a person is next to a handbag display, they could receive a coupon for 25% off any bag. This is a great way to personalize the shopping experience.
  • In-App Search – If a visitor or employee is looking for a specific product or place, they can search in the indoor navigation app and receive detailed directions to that spot.
  • Inventory and Asset Tracking – You can keep track of merchandise, machinery, vehicles, and other assets (including personnel) using Bluetooth indoor navigation with wayfinding beacons.
  • And more…

Your business needs indoor navigation app

  1. Bluetooth Indoor Navigation is Convenient and Accurate

There’s really no comparison between using an indoor navigation app versus a traditional map. Sure, they both might help you get where you’re going, but the similarities end there.

For example, if you’re in a mall that has one of those large maps with the big “you are here” sticker, it could take you a while to get oriented and find what you’re looking for. And of course, once you leave that map display station you are counting on your memory to find your way.

But with Bluetooth indoor navigation, those helpful little wayfinding beacons that were installed throughout the mall will guide you step-by-step to your destination. No more guesswork or forgetting which way you need to turn to get to the store you’re looking for!

  1. Indoor Navigation App – Save Time and Attract Customers

Because Bluetooth indoor navigation is so accurate and convenient, it ends up saving you, your employees, and your customers a lot of time. And when customers enjoy shopping at your store, they’re likely to return, bringing even more money in the door.

Imagine that a customer comes into your home improvement store to find a specific type of light bulb. He wanders around the store but can’t find what he needs so he leaves the store in frustration and heads to the nearest Wal-Mart to make his purchase.

If that same customer had access to an indoor navigation app that maps out your store, he can easily find exactly what he’s looking for. The wayfinding beacons will detect where he is and tell him the quickest route to the light bulb section. The indoor navigation app can even tell your customer what shelf he can find the light bulb on.

Your customers will appreciate the time they save because they don’t have to roam around the store or track down an employee for help. Based on their positive shopping experience, they’re much more likely to come back to your store in the future.

This is a simplistic example of course but the possibilities for large multi-building campuses are endless.

Indoor Navigation Apps are the Best Tool for the Job

You might think that your company can make do with the old printed map that you’ve had for years, but is that really the best tool for the job? Business is competitive, and one way you can gain an edge over your rivals is by implementing a Bluetooth indoor navigation system. With all the benefits that an indoor location app can provide, your employees, customers, and shareholders will all thank you.

If you’re interested in finding out more about how this technology could benefit your company, feel free to call us at 646-827-2769 or use the contact form on this site.

How Does Indoor Location Tracking Work?

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology

Long gone are the days when people primarily used paper maps to find their way around. With the popularization of GPS technology and its ubiquitous availability on smartphones, the public now expects wayfinding to be simple and easily accessible.

This can pose a problem when it comes to indoor location tracking. GPS tracking systems are amazing, but they simply don’t work indoors.

So what’s a business to do? People want to be able to find their way through malls, hospitals, universities, corporate campuses, airports, and large event sites. How can a company best meet the indoor location tracking needs of their customers and employees?

Thankfully, there have been many innovators working hard in recent years on a solution to this problem. Spreo is leading the way!

In response to the public’s need for indoor GPS, several different indoor location tracking methods have been developed. The most accurate and cost-effective of these methods is a beacon-based indoor navigation system.

Want to find out more? Here’s a quick guide on how beacon location tracking works:

How Does Indoor Location Tracking Work

1.  It All Starts with a Beacon

To understand how indoor location tracking works, you first need to know what a beacon is and how it works.

A beacon is a small device that transmits radio signals at a short range using wireless Bluetooth technology. When implementing a beacon location tracking system, there will be multiple beacons placed strategically around your building’s interior space.

The beacons do not necessarily receive information; their primary purpose is just to send out a signal that can be detected by any nearby Bluetooth-enabled devices.

 

2. Then You Need a Receiver

What’s the point of sending a message if no one is listening, right? So in order for indoor location tracking to work, you need both a transmitter and a receiver. In the case of beacon-based indoor navigation, the beacon is the transmitter of the message while a Bluetooth-enabled smartphone is usually the receiver.

Once the beacon location tracking system is in place, each beacon is set up to emit its own unique signal. These signals are then picked up by any Bluetooth-enabled devices (such as smartphones) that are nearby. Using precepted signal strength, the beacons can then detect approximately how far away the Bluetooth device is and determine its location.

indoor location tracking using beacon and cell phone3. And You Add an App

Once the beacons are communicating with the Bluetooth-enabled device, the person in possession of it needs a way to understand the information that’s being broadcast. That’s where an app comes in.

When you work with an indoor location tracking company to create your own beacon-based indoor navigation system, you need to have an app designed that meets to company’s specific set of needs.

You have a lot of options when it comes to creating your beacon-based indoor navigation app. You know that the app needs to contain a map of the facility – it is called indoor location tracking, after all. But beacon based indoor navigation is not limited to just maps. There’s so much more your app can do for you.

For example, if you’re in charge of a large grocery store chain, you can broadcast deals to customers based on their location in the store. If someone is in the meat department, tell them what’s on sale or give them information on the various cuts of meat available. If they’re in the cheese aisle, offer them a two-for-one coupon on gouda.

But maybe you don’t want an all-new app to be created. Many businesses today already have a successful app in place. If your company has an already-existing app, there’s good news for you – indoor location tracking technology can be integrated into the system you currently have.

Indoor Positioning SDK

Indoor Location Tracking Is Here to Stay

 

Now that the technology for beacon location tracking has been developed and tested, its popularity is steadily rising. Innovative companies in the field have even started to improve upon beacon-based indoor navigation by combining it with wi-fi positioning, the cloud, and other technologies.

The future is bright for indoor location tracking. If you’re interested in finding out more about how this technology could benefit your company, feel free to call us at 646-863-4941 or use the contact form on this site.

What is the state of the proximity industry? Find out here.

By | Corporate Solutions, Digital Wayfinding, Geofencing, Indoor Positioning Technology, News

The Proximity.Directory report is out for the first quarter of 2017 and it focuses on the growth of proximity technology in retail stores across the United States. The use of proximity solutions continues to grow globally. Here in the U.S. the bottom line for retailers is that the use of proximity data and technology may be the one thing that is keeping customers in their brick and mortar stores.  

Here are the highlights:

  1. As of Q1 2017, 14,486,000 sensors are registered to have been deployed globally, an 11% increase compared to the previous quarter:
    1. Beacons account for 65%
    2. Wi-Fi points: 20%, an 11% increase from Q4 2016
    3. NFC:15%
  2. The countries with the most Proximity Solution Providers are:
    1. United States: 134 companies
    2. United Kingdom: 39
  3. Retail & shopping malls are still the most popular segments for proximity solutions, while 50% of the PSPs operate in 10 or more verticals.
  4. 75% of top 20 U.S. retailers have implemented proximity technologies.
    1. Wal-mart implemented proximity solutions in 2014, Target in 2015.
    2. Macy’s implemented proximity solutions in all 800 stores nationwide.
    3. Rite Aid: more than 4,500 stores.
  5. Brick-and-mortar retailers face challenges. A steep and persistent drop in store traffic leads to decreased sales. According to the US Department of Commerce, U.S. department store sales have declined by 31.2% from 2005 to 2015.

However, consumers still enjoy traditional shopping as more than 90% of sales come from “brick and mortar” retailers. To keep those customers, retailers are finding it necessary to develop excellent in-store experiences and create personalized purchasing journeys.

Retailers with implemented proximity solutions are able to get a real-time overview of the customer behavior, adjust strategies accordingly, increase engagement, and boost sales.

Beacon technology allows analyzing traffic pathways throughout the store and gives insights into the most frequently visited areas.

SPREO retail case study on the use of geofencing and proximity

The Q1 2017 Proximity.Directory report features a case study on the SPREO implementation of proximity and geofencing technology for one of the largest mall owners in the United States, Taubman. We implemented our proximity and geofencing technology in 18 large Taubman malls across the country. There were multiple objectives:

  • Improve the visitor experience at Taubman’s shopping malls
  • Increase visitor engagement and satisfaction
  • Centralize all store information, promotions, news and buzz notifications in one versatile app
  • Gather analytic insights from the venue traffic and user behavior data

We answered these challenges with a mobile application that provides an enhanced shopping experience to visitors of each mall. The solution includes useful tools such as visual and audio indoor navigation and a “Save my Parking Spot” function, among others. It provides each mall with an integrated indoor navigation and positioning solution along with location-based services (LBS). The solution utilizes Bluetooth Low Energy (BLE) beacons and SPREO’s Software Development Kit for Android and iOS mobile applications.

The app, which is the first of its kind in a major shopping center in the United States, offers shoppers and visitors easy access to a wide variety of innovative and useful indoor location-based services, including voice and visual blue-dot turn-by-turn real-time indoor navigation.

What is the future of proximity technology?

The Proximity report says that GPS/Geofencing combined with Wi-Fi has shown the most growth since Q1 2016 and continues to grow. GPS/Geofencing accounts for 226 companies and Wi-Fi accounts for 135 companies.

The five verticals where proximity companies are operating are:

  1. Retail
  2. Shopping malls
  3. Hotels & tourism
  4. Stadiums/sports
  5. Airports

The report predicts growth in all verticals because 50% of the PSPs in the directory are operating in 10 verticals or more while as many as 14% are operating in all of them.

SPREO operates in all of the top five verticals, providing proximity, geofencing and other proprietary technologies. Watch this space as we continue to report on movement and global growth in each of them.

 

 

SPREO Announces Release of Affordable, Rapid Deployment Mobile Wayfinding App for Healthcare

By | Corporate Solutions, Digital Wayfinding, Healthcare, Indoor Positioning Technology, News
SPREO mobile wayfinding app for hospitals

Quick Start iOS and Android app solves indoor GPS deficiencies with proprietary technology

NEW YORK, Mar. 2nd, 2017: SPREO Indoor Location Solutions has announced the launch of a rapid deployment mobile wayfinding app for health care systems and hospitals. It is priced to be the most cost effective mobile app available on the market, allowing rapid deployment and easy adoption for stressed healthcare systems. The QUICK START wayfinding mobile app can be implemented with minimal involvement and support from internal departments.

The  SPREO QUICK START mobile wayfinding app uses an interactive mobile map to lead users step-by-step across expansive hospital campuses and complex buildings. It is designed to reduce patient frustration and anxiety by making it easy to navigate to multiple specialty centers and through the multiple floors, wings and towers of hospital buildings. SPREO QUICK START gives patients an intuitive mobile map that allows them to find their way from home to parking to multiple appointments and back.

“The proprietary technology of SPREO provides reliable and accurate indoor positioning so that users always know where they are,” said Avi Sacajiu, SPREO Founder and CEO.  “SPREO is the first company to develop and deploy proprietary technology that enables indoor positioning accuracy. GPS technology does not work indoor. SPREO technology allows users to know where they are at any moment in time in relation to their entry point and desired destination.”

SPREO Quick Start Includes:

  • iOS and Android mobile application software
  • Onsite rapid installation
  • Data preparation for easy installation
  • End-to-end project management
  • Secured cloud ecosystem for system & content management
  • Branded wayfinding mobile  app for your hospital

 

SPREO QUICK START removes obstacles to hospital revenue by reducing missed patient appointments, increasing patient satisfaction and reducing staff interruptions by patients and visitors asking for directions. Missed appointments cost the U.S. healthcare system more than $150 billion a year. Studies* have found that problems in wayfinding at Emory University Hospital cost the institution $220,000 annually.

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*Zimring, C. The Costs of Confusion: Non-monetary and Monetary Costs of the Emory University Hospital Wayfinding System; Georgia Institute of Technology: Atlanta, GA, USA, 1990

Parking Lot Car Finder and Indoor Positioning Parking Solution

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding

For many visitors, the parking lot is a place of anxiety, confusion and maybe even a little comedy. So much so that Seinfeld once spent an entire episode watching the world of Jerry, Elaine, George and Kramer spiral sideways as they struggle to cope with the uneasy feeling of being lost in a massive parking lot – in this case a covered parking garage in a New Jersey shopping center.

We can all relate. Parking lots are massive, and there is very little to help you distinguish between ” Section Blue, Aisle 7” and “Section Yellow, Aisle 7”. What Jerry & Co. needed was some sort of indoor positioning system to save their parking spot on arrival and help them to easily navigate back again at the end of their trip…

Achieving indoor positioning in an enclosed parking lot goes beyond the regular challenges of indoor spaces. Not only do the regular difficulties of finding indoor location need to be considered, but a parking lot is a much larger space that does not have any pathways (a user can walk almost everywhere). Often, there is no cellular signal coverage, and of course GPS doesn’t work either.

short hills 3

short hills view

Take the Mall at Short Hills as an example. In addition to an outdoor parking lot, there is a multi-floor enclosed parking garage. The parking complex is much larger than the mall itself, has connecting hallways, and an open-air top floor that can use GPS signals for location. SPREO has been able to efficiently use Bluetooth SMART Low Energy beacon signals and adapted the location technology for a smooth transition between Shopping Center and Parking Lot. Visitors of the mall will be able to save their parking spot, shop, dine and return to their car without any fuss.

SPREO sees a big future for the use of indoor navigation using beacons in parking complexes. Soon, upon arrival to your crowded venue destination, your mobile app will detect and notify you which parking spots are free. allowing for a stress-free parking experience. The future awaits.

Meanwhile, here’s Jerry and the Crew in the classic epiosde:

WFLA NBC 8 TV News Feature Positively Reviewed The Mall at UTC App [Video]

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, News, Shopping Malls

Happy New Year from everyone at SPREO!

SPREO Director of Marketing was recently interviewed by WNCN investigative news reporter John Rogers for a feature on the new Mall at UTC app. See the video below, courtesy of WNCN.

Visit our YouTube channel to view our video  https://youtu.be/iAi6CObJ9SM

UTC Mall App Review Video

SPREO Announces Deal with The Taubman Company to Provide Indoor Navigation and Positioning to Taubman Centers Retail Shopping Malls

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, News, Shopping Malls

taubman-logo-50

 

 

SPREO technology powers the first-of-its-kind indoor positioning and indoor navigation (IPIN) system that is embedded via SDK in the Taubman Centers mobile experience app. SPREO indoor location technology generates sub-meter location accuracy for both Android and iOS mobile devices indoors.

The deal between SPREO and The Taubman Centers is to provide an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning services at Taubman shopping centers nationwide.

Co-Founder and CEO Avi Sacajiu said, “SPREO has solved significant technical challenges related to using RF signals for precise mobile device location in large, crowded open spaces, including detecting floor level accuracy and navigation directions. We’ve gained expertise in managing and deploying BLE beacons to offer a reliable and useful user experience. I am excited to leverage SPREO indoor technology in retail, healthcare, hospitality, government, security, tradeshows, education and enterprise. SPREO’s solution and the success of this deployment paints a promising future for our company.”

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Corporate Solutions, Digital Wayfinding, Events, News, Stadiums/Resorts/Casinos/Other

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

SPREO Demonstrated Indoor Location & Navigation