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Digital Wayfinding

Wayfinding is a strange word.

By | Digital Wayfinding, Indoor Positioning Technology

Wayfinding is a strange word. It’s  eally an abbreviation for “finding your way”. It is used to describe systems that help you to find your way through a facility or venue using signage and directional information. It is as much an art as it is a science.

Wayfinding systems are expected to successfully direct people in widely differing circumstances and locations. Wayfinding must take into account how people read and process information, where they instinctively look for signs and how they interpret arrows. It must try to do that despite widely varying literacy levels, language barriers and disabilities of the people who will be attempting to follow the directions.

You may no longer notice it, but wayfinding moves you from the door of your favorite  coffee shop to ordering to pick up. You also depend upon it to move you successfully through airports the size of small cities, from parking to the ticket counter to the gate. Wayfinding also moves you through hospitals, whether you are arriving calmly for a doctor’s appointment or are terrified and rushing to find an injured loved one in the emergency room. These are just some of the complex circumstances under which wayfinding must hold up.

Enter the mobile app for wayfinding.

Like everything else, mobile apps are improving wayfinding and putting easily understood directional information into the palm of the user’s hand. Whereas traditional, fixed wayfinding signage quickly becomes obsolete when facilities renovate and expand, wayfinding maps in mobile apps can be adjusted in minutes with the click of a button. Where the size of traditional wayfinding signage limits its ability to address numerous languages, a mobile app is in the language of the user. Mobile wayfinding solves innumerable problems inherent in traditional traditional wayfinding, not the least of which is cost.

That’s what we do – we solve wayfinding problems. SPREO has spent years investigating the psychology and science of wayfinding, its impact on businesses ranging from hospitals and stadiums to resorts and shopping centers. We understand the unique impact of ineffective wayfinding systems on hospital revenue and patient satisfaction.

Wayfinding is all about knowing your location

One major problem, and the key to successful wayfinding – is knowing where you are in relation to your destination at any point in time. That poses a difficulty for mobile wayfinding apps because GPS technology does not work indoor. However, SPREO solved that issue with a proprietary technology that enables indoor positioning accuracy. Users know where they are at any moment in time in relation to their entry point and desired destination. Our proprietary technology has made wayfinding agile, scalable, flexible and economically feasible.

Technology has brought wayfinding into a brave new world. Now facilities can respond to customer demands for easy navigation of large facilities. Management can improve revenue and avoid lost productivity (as staff loses work time repeatedly giving directions). Wayfinding is woven into the fabric of every business and we’re going to tell you how technology is moving it into the 21st century. Stay tuned to this space as we share with you our insights, industry research and information on wayfinding.   

Blue-dot-395

Mobile Engagement for Stadiums and Arenas

By | Digital Wayfinding, Geofencing, News, Stadiums/Resorts/Casinos/Other

SPREO Indoor Location Solutions offers mobile positioning and engagement products for stadiums and arenas.  SPREO’s suite of indoor positioning software technology and location based features provides a unique integrated solution that includes ‘Blue Dot’ indoor positioning and navigation, geofence zone and proximity-based triggering for push notifications and analytics, campus navigation with outdoor wayfinding and pinning locations (like your parking spot), and a cloud platform to manage the entire system in the cloud.

SPREO has demonstrated the ability to deploy highly accurate and reliable Bluetooth indoor positioning systems that stand up to the rigorous challenges of arenas and stadiums.  Our solution features weatherproof hardware, load- and stress-tested software, and turnkey custom deployment. Each venue has unique physical characteristics, and our experienced RF and IT engineers ensure universal positioning coverage across even the largest and most complex facilities.

We work with venue owners and their agencies and app development partners to offer an easily-integrated and scaleable software solution via SDK. SPREO technology enables an end-to-end mobile engagement strategy that empowers venue owners, brand marketers, and visitors alike.

Case Study

Introduction:

SPREO works with The International Speedway Corporation and the Daytona International Speedway, one of the leading racetracks and sporting arena companies in the United States. As a part of a new technology and mobile engagement initiative, they contracted SPREO to integrate a comprehensive location based services solution.

Solution Deliverables:

  • ‘Blue Dot’ indoor positioning system
  • Dynamic guided navigation with voice, visual and text directions (and the entire navigation software stack, including multi-point, multi-lingual, route correction and more)
  • Geofence and Proximity based triggers and engagement campaigns
  • Dynamic, vector-based, interactive map views that enables custom User Interface and User Experience
  • Cloud management of POI directory
  • Onsite system installation
  • Bluetooth Low Energy Beacons
  • Hardware management

Why Your Business Needs an Indoor Navigation App

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding

Bluetooth indoor navigation technology continues to advance at a stunning pace. What once was a dream has now become a reality: you can create a model of any indoor location using wayfinding beacons and provide a digital map to help visitors and employees find their way around.

Some business owners and managers are under the impression that Bluetooth indoor navigation systems are an unnecessary luxury, but that would be a misconception. An indoor navigation app is much more versatile than you might think. Here are a few reasons why your business needs an indoor navigation app:

  1. Bluetooth Indoor Navigation Can Be Used in Various Ways

When we talk about implementing an indoor navigation app with wayfinding beacons, the first thing we need to address is the various ways this system can be utilized.

You know, of course, that indoor GPS can be used for navigation. Whatever type of facility you have – whether it’s a shopping mall, a museum, an airport, a university, a factory, a warehouse, a convention center, an office building, or a corporate campus – your visitors and employees will surely benefit from being able to easily find their way around.

mobile app for outdoor and indoor wayfinding

But that’s not all that an indoor navigation app can do for you. Other uses for Bluetooth indoor navigation include:

  • Location Sharing – Visitors and employees can use location sharing to find one another and designate a meeting spot.
  • Advertising – If the wayfinding beacons detect a customer nearby, you can call their attention to products or services in the area by having a message sent to their mobile device.
  • Location-Based Coupons – A special offer or coupon can be sent to a visitor based on their location. For instance, if a person is next to a handbag display, they could receive a coupon for 25% off any bag. This is a great way to personalize the shopping experience.
  • In-App Search – If a visitor or employee is looking for a specific product or place, they can search in the indoor navigation app and receive detailed directions to that spot.
  • Inventory and Asset Tracking – You can keep track of merchandise, machinery, vehicles, and other assets (including personnel) using Bluetooth indoor navigation with wayfinding beacons.
  • And more…

Your business needs indoor navigation app

  1. Bluetooth Indoor Navigation is Convenient and Accurate

There’s really no comparison between using an indoor navigation app versus a traditional map. Sure, they both might help you get where you’re going, but the similarities end there.

For example, if you’re in a mall that has one of those large maps with the big “you are here” sticker, it could take you a while to get oriented and find what you’re looking for. And of course, once you leave that map display station you are counting on your memory to find your way.

But with Bluetooth indoor navigation, those helpful little wayfinding beacons that were installed throughout the mall will guide you step-by-step to your destination. No more guesswork or forgetting which way you need to turn to get to the store you’re looking for!

  1. Indoor Navigation App – Save Time and Attract Customers

Because Bluetooth indoor navigation is so accurate and convenient, it ends up saving you, your employees, and your customers a lot of time. And when customers enjoy shopping at your store, they’re likely to return, bringing even more money in the door.

Imagine that a customer comes into your home improvement store to find a specific type of light bulb. He wanders around the store but can’t find what he needs so he leaves the store in frustration and heads to the nearest Wal-Mart to make his purchase.

If that same customer had access to an indoor navigation app that maps out your store, he can easily find exactly what he’s looking for. The wayfinding beacons will detect where he is and tell him the quickest route to the light bulb section. The indoor navigation app can even tell your customer what shelf he can find the light bulb on.

Your customers will appreciate the time they save because they don’t have to roam around the store or track down an employee for help. Based on their positive shopping experience, they’re much more likely to come back to your store in the future.

This is a simplistic example of course but the possibilities for large multi-building campuses are endless.

Indoor Navigation Apps are the Best Tool for the Job

You might think that your company can make do with the old printed map that you’ve had for years, but is that really the best tool for the job? Business is competitive, and one way you can gain an edge over your rivals is by implementing a Bluetooth indoor navigation system. With all the benefits that an indoor location app can provide, your employees, customers, and shareholders will all thank you.

If you’re interested in finding out more about how this technology could benefit your company, feel free to call us at 646-827-2769 or use the contact form on this site.

How Does Indoor Location Tracking Work?

By | Corporate Solutions, Digital Wayfinding, Indoor Positioning Technology

Long gone are the days when people primarily used paper maps to find their way around. With the popularization of GPS technology and its ubiquitous availability on smartphones, the public now expects wayfinding to be simple and easily accessible.

This can pose a problem when it comes to indoor location tracking. GPS tracking systems are amazing, but they simply don’t work indoors.

So what’s a business to do? People want to be able to find their way through malls, hospitals, universities, corporate campuses, airports, and large event sites. How can a company best meet the indoor location tracking needs of their customers and employees?

Thankfully, there have been many innovators working hard in recent years on a solution to this problem. Spreo is leading the way!

In response to the public’s need for indoor GPS, several different indoor location tracking methods have been developed. The most accurate and cost-effective of these methods is a beacon-based indoor navigation system.

Want to find out more? Here’s a quick guide on how beacon location tracking works:

How Does Indoor Location Tracking Work

1.  It All Starts with a Beacon

To understand how indoor location tracking works, you first need to know what a beacon is and how it works.

A beacon is a small device that transmits radio signals at a short range using wireless Bluetooth technology. When implementing a beacon location tracking system, there will be multiple beacons placed strategically around your building’s interior space.

The beacons do not necessarily receive information; their primary purpose is just to send out a signal that can be detected by any nearby Bluetooth-enabled devices.

 

2. Then You Need a Receiver

What’s the point of sending a message if no one is listening, right? So in order for indoor location tracking to work, you need both a transmitter and a receiver. In the case of beacon-based indoor navigation, the beacon is the transmitter of the message while a Bluetooth-enabled smartphone is usually the receiver.

Once the beacon location tracking system is in place, each beacon is set up to emit its own unique signal. These signals are then picked up by any Bluetooth-enabled devices (such as smartphones) that are nearby. Using precepted signal strength, the beacons can then detect approximately how far away the Bluetooth device is and determine its location.

indoor location tracking using beacon and cell phone3. And You Add an App

Once the beacons are communicating with the Bluetooth-enabled device, the person in possession of it needs a way to understand the information that’s being broadcast. That’s where an app comes in.

When you work with an indoor location tracking company to create your own beacon-based indoor navigation system, you need to have an app designed that meets to company’s specific set of needs.

You have a lot of options when it comes to creating your beacon-based indoor navigation app. You know that the app needs to contain a map of the facility – it is called indoor location tracking, after all. But beacon based indoor navigation is not limited to just maps. There’s so much more your app can do for you.

For example, if you’re in charge of a large grocery store chain, you can broadcast deals to customers based on their location in the store. If someone is in the meat department, tell them what’s on sale or give them information on the various cuts of meat available. If they’re in the cheese aisle, offer them a two-for-one coupon on gouda.

But maybe you don’t want an all-new app to be created. Many businesses today already have a successful app in place. If your company has an already-existing app, there’s good news for you – indoor location tracking technology can be integrated into the system you currently have.

Indoor Positioning SDK

Indoor Location Tracking Is Here to Stay

 

Now that the technology for beacon location tracking has been developed and tested, its popularity is steadily rising. Innovative companies in the field have even started to improve upon beacon-based indoor navigation by combining it with wi-fi positioning, the cloud, and other technologies.

The future is bright for indoor location tracking. If you’re interested in finding out more about how this technology could benefit your company, feel free to call us at 646-863-4941 or use the contact form on this site.

What is the state of the proximity industry? Find out here.

By | Corporate Solutions, Digital Wayfinding, Geofencing, Indoor Positioning Technology, News

The Proximity.Directory report is out for the first quarter of 2017 and it focuses on the growth of proximity technology in retail stores across the United States. The use of proximity solutions continues to grow globally. Here in the U.S. the bottom line for retailers is that the use of proximity data and technology may be the one thing that is keeping customers in their brick and mortar stores.  

Here are the highlights:

  1. As of Q1 2017, 14,486,000 sensors are registered to have been deployed globally, an 11% increase compared to the previous quarter:
    1. Beacons account for 65%
    2. Wi-Fi points: 20%, an 11% increase from Q4 2016
    3. NFC:15%
  2. The countries with the most Proximity Solution Providers are:
    1. United States: 134 companies
    2. United Kingdom: 39
  3. Retail & shopping malls are still the most popular segments for proximity solutions, while 50% of the PSPs operate in 10 or more verticals.
  4. 75% of top 20 U.S. retailers have implemented proximity technologies.
    1. Wal-mart implemented proximity solutions in 2014, Target in 2015.
    2. Macy’s implemented proximity solutions in all 800 stores nationwide.
    3. Rite Aid: more than 4,500 stores.
  5. Brick-and-mortar retailers face challenges. A steep and persistent drop in store traffic leads to decreased sales. According to the US Department of Commerce, U.S. department store sales have declined by 31.2% from 2005 to 2015.

However, consumers still enjoy traditional shopping as more than 90% of sales come from “brick and mortar” retailers. To keep those customers, retailers are finding it necessary to develop excellent in-store experiences and create personalized purchasing journeys.

Retailers with implemented proximity solutions are able to get a real-time overview of the customer behavior, adjust strategies accordingly, increase engagement, and boost sales.

Beacon technology allows analyzing traffic pathways throughout the store and gives insights into the most frequently visited areas.

SPREO retail case study on the use of geofencing and proximity

The Q1 2017 Proximity.Directory report features a case study on the SPREO implementation of proximity and geofencing technology for one of the largest mall owners in the United States, Taubman. We implemented our proximity and geofencing technology in 18 large Taubman malls across the country. There were multiple objectives:

  • Improve the visitor experience at Taubman’s shopping malls
  • Increase visitor engagement and satisfaction
  • Centralize all store information, promotions, news and buzz notifications in one versatile app
  • Gather analytic insights from the venue traffic and user behavior data

We answered these challenges with a mobile application that provides an enhanced shopping experience to visitors of each mall. The solution includes useful tools such as visual and audio indoor navigation and a “Save my Parking Spot” function, among others. It provides each mall with an integrated indoor navigation and positioning solution along with location-based services (LBS). The solution utilizes Bluetooth Low Energy (BLE) beacons and SPREO’s Software Development Kit for Android and iOS mobile applications.

The app, which is the first of its kind in a major shopping center in the United States, offers shoppers and visitors easy access to a wide variety of innovative and useful indoor location-based services, including voice and visual blue-dot turn-by-turn real-time indoor navigation.

What is the future of proximity technology?

The Proximity report says that GPS/Geofencing combined with Wi-Fi has shown the most growth since Q1 2016 and continues to grow. GPS/Geofencing accounts for 226 companies and Wi-Fi accounts for 135 companies.

The five verticals where proximity companies are operating are:

  1. Retail
  2. Shopping malls
  3. Hotels & tourism
  4. Stadiums/sports
  5. Airports

The report predicts growth in all verticals because 50% of the PSPs in the directory are operating in 10 verticals or more while as many as 14% are operating in all of them.

SPREO operates in all of the top five verticals, providing proximity, geofencing and other proprietary technologies. Watch this space as we continue to report on movement and global growth in each of them.

 

 

SPREO Announces Release of Affordable, Rapid Deployment Mobile Wayfinding App for Healthcare

By | Corporate Solutions, Digital Wayfinding, Healthcare, Indoor Positioning Technology, News
SPREO mobile wayfinding app for hospitals

Quick Start iOS and Android app solves indoor GPS deficiencies with proprietary technology

NEW YORK, Mar. 2nd, 2017: SPREO Indoor Location Solutions has announced the launch of a rapid deployment mobile wayfinding app for health care systems and hospitals. It is priced to be the most cost effective mobile app available on the market, allowing rapid deployment and easy adoption for stressed healthcare systems. The QUICK START wayfinding mobile app can be implemented with minimal involvement and support from internal departments.

The  SPREO QUICK START mobile wayfinding app uses an interactive mobile map to lead users step-by-step across expansive hospital campuses and complex buildings. It is designed to reduce patient frustration and anxiety by making it easy to navigate to multiple specialty centers and through the multiple floors, wings and towers of hospital buildings. SPREO QUICK START gives patients an intuitive mobile map that allows them to find their way from home to parking to multiple appointments and back.

“The proprietary technology of SPREO provides reliable and accurate indoor positioning so that users always know where they are,” said Avi Sacajiu, SPREO Founder and CEO.  “SPREO is the first company to develop and deploy proprietary technology that enables indoor positioning accuracy. GPS technology does not work indoor. SPREO technology allows users to know where they are at any moment in time in relation to their entry point and desired destination.”

SPREO Quick Start Includes:

  • iOS and Android mobile application software
  • Onsite rapid installation
  • Data preparation for easy installation
  • End-to-end project management
  • Secured cloud ecosystem for system & content management
  • Branded wayfinding mobile  app for your hospital

 

SPREO QUICK START removes obstacles to hospital revenue by reducing missed patient appointments, increasing patient satisfaction and reducing staff interruptions by patients and visitors asking for directions. Missed appointments cost the U.S. healthcare system more than $150 billion a year. Studies* have found that problems in wayfinding at Emory University Hospital cost the institution $220,000 annually.

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*Zimring, C. The Costs of Confusion: Non-monetary and Monetary Costs of the Emory University Hospital Wayfinding System; Georgia Institute of Technology: Atlanta, GA, USA, 1990

SPREO’s Mapping, Wayfinding and Location-Based Services Help Elevate International Speedway Corporation’s Guest Experience

By | Digital Wayfinding, News, Stadiums/Resorts/Casinos/Other

NEW YORK, Oct. 27, 2016 /PRNewswire/ — SPREO is proud to work with International Speedway Corporation (“ISC”) and itsmotorsports entertainment facilities, which include Daytona International Speedway, in offering mapping, wayfinding and location-based services that enhance the guest’s mobile event experience.

SPREO’s cutting-edge Location Platform enhances ISC’s mobile app platform empowering race fans and visitors with step-by-step navigation and the ability to get closer to the on-track action.

“Consumers are more app-focused than ever before and we have to make sure we are exceeding their expectations when it comes to mobile technology,” said Craig Tarr, Senior Director, Digital and Interactive, ISC. “Our enhanced mobile app serves as the ultimate event companion allowing guests to get closer to the action they love and enjoy real-time micro location-based services including wayfinding, geofencing notifications, couponing and much more.”

ISC is one of the first companies to go live on the new release of SPREO’s Location Platform, a next-generation interactive mapping and wayfinding software that is seamlessly integrated with Google Maps.

“SPREO is pleased to have a great partner in the International Speedway Corporation,” announced Avi Sacajiu, SPREO CEO and Co-Founder. “The success of the mobile experience with International Speedway Corporation is an important milestone that demonstrates the maturation of SPREO’s Location Platform and the value of location based experiences in the sports and entertainment industry. At SPREO, we are dedicated to delivering the best Location Platform technology and providing real-world use cases and applications to wonderful places and their visitors.”

 

About SPREO

SPREO delivers indoor mapping, interactive location and navigation, and location based applications to enterprise clients across retail management, sports and entertainment, healthcare and more. SPREO boasts industry-leading positioning algorithms, cloud platform management, and mobile app software development kits.

SPREO strives to bridge the gap between the digital and the physical worlds — and connect people to their surroundings in innovative, engaging and useful ways.

SPREO technology works in any large, complex building or campus, and has established credibility and expertise with landmark, award-winning achievements. To learn more, visit us at www.spreo.com.

Kevin Friedman
Maize Marketing
818-849-5114

Tzofit Chen-Giloh
SPREO
646.827.2769

Daytona 500 Mobile App Launches with Spreo Location Tech

By | Digital Wayfinding, Geofencing, Indoor Positioning Technology, News, Stadiums/Resorts/Casinos/Other

Are you a NASCAR fan?

daytona3

Things are heating up in sunny Florida as time ticks down to the biggest NASCAR race event of the year, the Daytona 500. Time trials and qualifiers have been completed, and the big race is Sunday, February 21.

International Speedway Corp and Daytona International Speedway selected Spreo to provide interactive mapping, wayfinding and location-based alerting to elevate the fan experience. With over 150,000 people expected to attend the event, the official Daytona App for iOS and Android is a must-have to receive up-to-the-minute alerts, multimedia, and location-based experiences.

The app helps fans save the location of their parking spot and navigate them to any of the hundreds of various amenities, activities and concessions. Spreo installed about a thousand Bluetooth Low Energy Beacons around the facility to enable live, mobile engagement, high-performance ‘Blue Dot’ location and dynamic step-by-step navigation. The infrastructure also enables Proximity and Geofence alerts to give fans the best offers and tips on how to explore and enjoy the brand new concourse and sponsored zones.

For more information check out www.daytonarising.com and www.daytona500.com and download the app today on Android and iOS!

Trip Planner for Shopping Malls

By | Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, Shopping Malls, Stadiums/Resorts/Casinos/Other

Imagine that it’s July 3rd and you are on your home from work. You still need to make a last minute shopping trip to get ready for your 4th of July BBQ. You step into the mall look left, right and realize holy smokes! Where do I get patriotic table runners… lawn games… and a pair of red, white and blue sunglasses before the mall closes?

One answer for you: multi-point trip planner.

In addition to positioning and navigation, there are some really helpful features that SPREO’s technology offers. One of the features is multi destination trips (or multi-POI trips).  Add desired stores, or even the individual items you are looking for, to your itinerary and the app will compile the shortest trip for you. Taking into account store times, and other restrictions, the app will make sure that no time is wasted. Trips can be pre-planned before the visitor enters to the shopping center.  With the multi-POI trip SPREO is able to add ease and efficiency to what can be an overwhelming and timely experience.

Not only is this extremely helpful to the user but the facility benefits as well. The feature helps the mall owner know what stores are most frequently visited, which store groups are visited together, and where the foot traffic is heaviest. This helps to maximize the mall’s free-standing carts and food-stands, optimize sales, and manage the mall layout. SPREO envisions that the benefits of this multi-POI will expand to include workforce management and add simplicity to the stock-room. For example, with the multi-POI feature, an employee can easily find and retrieve items from a back warehouse in a timely fashion.