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Category

Events

Place Indoor Location Conference in NYC

By | Events, Indoor Positioning Technology, News

Place conference pictures

The “blue dot” following the indoor location dialogue is coming to SPREO’s hometown, New York City, during the Place Conference next month. The conference, presented by Opus Research, is a one day event that will take place Tuesday June 9th, 2015. The focus of the event is to understand the power of indoor location technology and how it can power consumer engagement and business development.

There will be speakers from the retail and consumer market shedding light to the ways in which indoor location technology has and will enhance the industry. In addition to many industry leaders, Ivan Frank of the Taubman Company will be describing “The Taubman Mall” case study, involving SPREO indoor positioning system and software. Ivan is the director of Digital Marketing, and he continues to work closely with SPREO to integrate innovative location-aware technology in the Taubman Centers mobile apps to ensure that our technology empowers shoppers with a variety of helpful use cases.

In addition to consumer industry leaders, there will be companies present that are leaders in different facets of the indoor location based services and technology industry, including representatives from SPREO. This conference is an example of the growth of the indoor location market, as location awareness quickly becomes an integral part of the internet of things. SPREO believes that this technology is reshaping and influencing the future of digital consumer engagement.

 

To find out more about the Place Conference check out the conference’s website here: http://opusresearch.cvent.com/events/place-2015-nyc/event-summary-d7083afbcab7442086ea1b1b69958fa9.aspx

 

 

 

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Corporate Solutions, Digital Wayfinding, Events, News, Stadiums/Resorts/Casinos/Other

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

SPREO Demonstrated Indoor Location & Navigation

SPREO Selected as a Finalist at the Citi Mobile Challenge U.S. 2014

By | Events, Geofencing, Location Sharing, News

citi-mobile-challenge With SPREO technology live in several malls, hospitals and office buildings around the world, we approached the Citi Mobile Challenge U.S. 2014 as an opportunity to demonstrate our technology and its many valuable benefits and use cases in the ‘FinTech’ (Finance technology) sector.

Our submission was CILE, Customer Identification and Local Engagement, a BLE-based SDK location platform that provides bank staff and visitors with account information and contextual information to enrich the banking experience and increase efficiencies.

CILE-customer-screen Each teller, equipped with a license and integration of the CILE SDK on their corporate mobile device, tablet or computer, would receive location-based notifications and customer information in real-time. This mobile solution empowers local bank tellers to offer the best customer service in the world and provides several competitive advantages. In our mind, the solution is relevant to banking, casinos, hotels, clubs… any venue that has customers and benefits from a customer-centric and personalized concierge app.

A panel of entrepreneurs, investors and leaders in technology and banking reviewed our submission and selected SPREO as a finalist. There were three demonstration events: Silicon Valley on Nov. 10, New York on Nov. 12, and Miami on Nov. 14. SPREO presented at the New York City demo at a venue just minutes from our lower midtown headquarters.

Jorge Ruiz, Business Development and Digital Banking Head for Citi Latin America, spearheaded the Citi Mobile Challenges, and remarked, “The competitors have infused our organization with innovative ideas in both the Consumer and Corporate Banking areas, which will be at the forefront of mobile banking innovation. Their contributions have the potential to impact millions around the world, and we look forward to continue working with each of them over the coming months.”

Jorge Rubio, Inclusive Finance & Microfinance Head for Citi Latin America added, “Digital technologies and mobile channels have enormous potential to expand financial inclusion across markets. We couldn’t be happier with the results because many of the solutions presented can help us better serve our institutional clients as they expand the outreach in their supply and distribution chains, while at the same time contributing to the development of more inclusive financial systems.”

SPREO is proud to be awarded as a finalist in the competition, after hundreds of submissions were reviewed, and we want to thank Jorge and everyone at Citibank for the great opportunity and experience.

Citi is offering a total of $100,000 in prizes, with $50,000 being awarded to the most Innovative Mobile Solution and $50,000 given to the best Internet of Things/Wearable idea. The finalists that are selected will also be invited to conduct a commercial relationship with the bank and may even be able to implement their concepts into Citi’s partner accelerator programs.

 

SPREO Presents at Tech Startup Showcase in Jersey City

By | Events, Indoor Positioning Technology
Steve Fulop, Mayor of Jersey City; Brett Reisman, Director of Marketing of SPREO

Steve Fulop, Mayor of Jersey City; Brett Reisman, Director of Marketing of SPREO

Jersey City Mayor Steve Fulop and the New York Consulate General of Israel Ido Aharoni invited SPREO and seven other promising Israeli companies to present at a tech showcase in Jersey City last week.

SPREO’s indoor navigation system exemplifies the innovative energy of the newest generation of technology, and it was featured in local news source the The impressing attendees and gaining the attention of regional news sources The Jersey Standard and NJ.com. Like many of the other products featured at the showcase, SPREO’s technology originated in Israel.

Avi Sacajiu, CEO of SPREO, described how the navigation system was first used in a hospital in Haifa, Israel, and how it is poised to become an instrumental technology in many venues in the United States. Not only was the high caliber of the startups at the showcase evident, but the dynamic quality of transnational tech is always creative and inspiring.

SPREO was excited by the energy around Israeli technology and happy to present on how our indoor location technology and products to the Jersey City audience. Our technology is not only useful in venues like hospitals and shopping centers; it also provides tremendous value to municipalities and public transportation systems.

SPREO Wins Innovation Excellence Award in Israel

By | Events, Indoor Positioning Technology, News

SPREO and our client Clalit Health Services were recipients of the 2014 Award for Excellence in a Project by the Chamber of Information Technology and Innovation.  The Conference for the Chamber of Information Technology and Innovation is an annual event that celebrates, embraces, and encourages technical innovation across industries.

Multiple speakers from around Israel presented innovative technology and how it leads to advancements in industry and the workforce. Speakers included professionals and academics from a wide range of specialties. For example, one presenter described how IBM supercomputer technology will pave new pathways for innovation in hospitals and healthcare through more accessible and affordable DNA testing.

This year was the 20th anniversary of the event. Considered a very prestigious event, there were only three awards given: prizes to two academic projects as well as the one we received for excellence in industry.

SPREO Featured at the United States Israel Business Council Tech Roadshow

By | Events, Indoor Positioning Technology, News

spreo-indoor-ibeacon-navigation-proximity-presentation-usibc-brett-reisman

SPREO joined 7 other tech start-ups with Israeli roots at the USIBC Tech Roadswhow last week, hosted at 7 World Trade Center by Silver Suites. There were over 225 entrepreneurs, executives and investors in the audience, and SPREO’s Director of Marketing, Brett Reisman, presented a demo and pitch about our innovative and superior indoor navigation technology. He also conveyed the vision and ambition that SPREO plans for the future of indoor location based services, including a unified platform and SDK for enterprises, agencies and developers.

To view Brett’s Presentation, see below: