The “blue dot” following the indoor location dialogue is coming to SPREO’s hometown, New York City, during the Place Conference next month. The conference, presented by Opus Research, is a one day event that will take place Tuesday June 9th, 2015. The focus of the event is to understand the power of indoor location technology and how it can power consumer engagement and business development.
There will be speakers from the retail and consumer market shedding light to the ways in which indoor location technology has and will enhance the industry. In addition to many industry leaders, Ivan Frank of the Taubman Company will be describing “The Taubman Mall” case study, involving SPREO indoor positioning system and software. Ivan is the director of Digital Marketing, and he continues to work closely with SPREO to integrate innovative location-aware technology in the Taubman Centers mobile apps to ensure that our technology empowers shoppers with a variety of helpful use cases.
In addition to consumer industry leaders, there will be companies present that are leaders in different facets of the indoor location based services and technology industry, including representatives from SPREO. This conference is an example of the growth of the indoor location market, as location awareness quickly becomes an integral part of the internet of things. SPREO believes that this technology is reshaping and influencing the future of digital consumer engagement.
To find out more about the Place Conference check out the conference’s website here: http://opusresearch.cvent.com/events/place-2015-nyc/event-summary-d7083afbcab7442086ea1b1b69958fa9.aspx