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Category

Geofencing

Mobile Engagement for Stadiums and Arenas

By | Digital Wayfinding, Geofencing, News, Stadiums/Resorts/Casinos/Other

SPREO Indoor Location Solutions offers mobile positioning and engagement products for stadiums and arenas.  SPREO’s suite of indoor positioning software technology and location based features provides a unique integrated solution that includes ‘Blue Dot’ indoor positioning and navigation, geofence zone and proximity-based triggering for push notifications and analytics, campus navigation with outdoor wayfinding and pinning locations (like your parking spot), and a cloud platform to manage the entire system in the cloud.

SPREO has demonstrated the ability to deploy highly accurate and reliable Bluetooth indoor positioning systems that stand up to the rigorous challenges of arenas and stadiums.  Our solution features weatherproof hardware, load- and stress-tested software, and turnkey custom deployment. Each venue has unique physical characteristics, and our experienced RF and IT engineers ensure universal positioning coverage across even the largest and most complex facilities.

We work with venue owners and their agencies and app development partners to offer an easily-integrated and scaleable software solution via SDK. SPREO technology enables an end-to-end mobile engagement strategy that empowers venue owners, brand marketers, and visitors alike.

Case Study

Introduction:

SPREO works with The International Speedway Corporation and the Daytona International Speedway, one of the leading racetracks and sporting arena companies in the United States. As a part of a new technology and mobile engagement initiative, they contracted SPREO to integrate a comprehensive location based services solution.

Solution Deliverables:

  • ‘Blue Dot’ indoor positioning system
  • Dynamic guided navigation with voice, visual and text directions (and the entire navigation software stack, including multi-point, multi-lingual, route correction and more)
  • Geofence and Proximity based triggers and engagement campaigns
  • Dynamic, vector-based, interactive map views that enables custom User Interface and User Experience
  • Cloud management of POI directory
  • Onsite system installation
  • Bluetooth Low Energy Beacons
  • Hardware management

Zone Detection for Bidding Transactions

By | Corporate Solutions, Geofencing, Indoor Positioning Technology, Stadiums/Resorts/Casinos/Other

Successfully launched a large scale BLE based mobile geo-location service for this major public gaming company. The installation involves thousand of beacons and a large number of venues, all sites are managed via a cloud based CMS dashboard.  Our system is trusted by the top gaming and lottery operators to securely validate bidding transactions and enhance player experience.

The regulator requires that gaming companies authenticate that users are located within approved wagering venue boundaries prior to accepting bets via a mobile device.  Spreo’s platform provides the means to verify that a mobile device is in a valid wagering area and gives the ‘Zone In” signal to allow their transaction.

Features

  • Indoor/ Outdoor location – Utilizing BLE beacons, know with 100% certainty if a mobile device is IN ZONE our OUT OF ZONE
  • Requires custom configuration of beacon transmission, security protocols, physical placement, and calibration.
  • Ensures reliable, secure and accurate IN/OUT Zone Detection including advanced anti spoofing and ID rotation algorithms
  • Enables/Disables specific “IN ZONE ONLY” features from functioning within mobile apps (Ex. Wagering Zones)
  • The approach uses proximity of the user to beacons, and therefore does not require x/y/z location 0r Blue Dot.

What is the state of the proximity industry? Find out here.

By | Corporate Solutions, Digital Wayfinding, Geofencing, Indoor Positioning Technology, News

The Proximity.Directory report is out for the first quarter of 2017 and it focuses on the growth of proximity technology in retail stores across the United States. The use of proximity solutions continues to grow globally. Here in the U.S. the bottom line for retailers is that the use of proximity data and technology may be the one thing that is keeping customers in their brick and mortar stores.  

Here are the highlights:

  1. As of Q1 2017, 14,486,000 sensors are registered to have been deployed globally, an 11% increase compared to the previous quarter:
    1. Beacons account for 65%
    2. Wi-Fi points: 20%, an 11% increase from Q4 2016
    3. NFC:15%
  2. The countries with the most Proximity Solution Providers are:
    1. United States: 134 companies
    2. United Kingdom: 39
  3. Retail & shopping malls are still the most popular segments for proximity solutions, while 50% of the PSPs operate in 10 or more verticals.
  4. 75% of top 20 U.S. retailers have implemented proximity technologies.
    1. Wal-mart implemented proximity solutions in 2014, Target in 2015.
    2. Macy’s implemented proximity solutions in all 800 stores nationwide.
    3. Rite Aid: more than 4,500 stores.
  5. Brick-and-mortar retailers face challenges. A steep and persistent drop in store traffic leads to decreased sales. According to the US Department of Commerce, U.S. department store sales have declined by 31.2% from 2005 to 2015.

However, consumers still enjoy traditional shopping as more than 90% of sales come from “brick and mortar” retailers. To keep those customers, retailers are finding it necessary to develop excellent in-store experiences and create personalized purchasing journeys.

Retailers with implemented proximity solutions are able to get a real-time overview of the customer behavior, adjust strategies accordingly, increase engagement, and boost sales.

Beacon technology allows analyzing traffic pathways throughout the store and gives insights into the most frequently visited areas.

SPREO retail case study on the use of geofencing and proximity

The Q1 2017 Proximity.Directory report features a case study on the SPREO implementation of proximity and geofencing technology for one of the largest mall owners in the United States, Taubman. We implemented our proximity and geofencing technology in 18 large Taubman malls across the country. There were multiple objectives:

  • Improve the visitor experience at Taubman’s shopping malls
  • Increase visitor engagement and satisfaction
  • Centralize all store information, promotions, news and buzz notifications in one versatile app
  • Gather analytic insights from the venue traffic and user behavior data

We answered these challenges with a mobile application that provides an enhanced shopping experience to visitors of each mall. The solution includes useful tools such as visual and audio indoor navigation and a “Save my Parking Spot” function, among others. It provides each mall with an integrated indoor navigation and positioning solution along with location-based services (LBS). The solution utilizes Bluetooth Low Energy (BLE) beacons and SPREO’s Software Development Kit for Android and iOS mobile applications.

The app, which is the first of its kind in a major shopping center in the United States, offers shoppers and visitors easy access to a wide variety of innovative and useful indoor location-based services, including voice and visual blue-dot turn-by-turn real-time indoor navigation.

What is the future of proximity technology?

The Proximity report says that GPS/Geofencing combined with Wi-Fi has shown the most growth since Q1 2016 and continues to grow. GPS/Geofencing accounts for 226 companies and Wi-Fi accounts for 135 companies.

The five verticals where proximity companies are operating are:

  1. Retail
  2. Shopping malls
  3. Hotels & tourism
  4. Stadiums/sports
  5. Airports

The report predicts growth in all verticals because 50% of the PSPs in the directory are operating in 10 verticals or more while as many as 14% are operating in all of them.

SPREO operates in all of the top five verticals, providing proximity, geofencing and other proprietary technologies. Watch this space as we continue to report on movement and global growth in each of them.

 

 

Daytona 500 Mobile App Launches with Spreo Location Tech

By | Digital Wayfinding, Geofencing, Indoor Positioning Technology, News, Stadiums/Resorts/Casinos/Other

Are you a NASCAR fan?

daytona3

Things are heating up in sunny Florida as time ticks down to the biggest NASCAR race event of the year, the Daytona 500. Time trials and qualifiers have been completed, and the big race is Sunday, February 21.

International Speedway Corp and Daytona International Speedway selected Spreo to provide interactive mapping, wayfinding and location-based alerting to elevate the fan experience. With over 150,000 people expected to attend the event, the official Daytona App for iOS and Android is a must-have to receive up-to-the-minute alerts, multimedia, and location-based experiences.

The app helps fans save the location of their parking spot and navigate them to any of the hundreds of various amenities, activities and concessions. Spreo installed about a thousand Bluetooth Low Energy Beacons around the facility to enable live, mobile engagement, high-performance ‘Blue Dot’ location and dynamic step-by-step navigation. The infrastructure also enables Proximity and Geofence alerts to give fans the best offers and tips on how to explore and enjoy the brand new concourse and sponsored zones.

For more information check out www.daytonarising.com and www.daytona500.com and download the app today on Android and iOS!

SPREO Selected as a Finalist at the Citi Mobile Challenge U.S. 2014

By | Events, Geofencing, Location Sharing, News

citi-mobile-challenge With SPREO technology live in several malls, hospitals and office buildings around the world, we approached the Citi Mobile Challenge U.S. 2014 as an opportunity to demonstrate our technology and its many valuable benefits and use cases in the ‘FinTech’ (Finance technology) sector.

Our submission was CILE, Customer Identification and Local Engagement, a BLE-based SDK location platform that provides bank staff and visitors with account information and contextual information to enrich the banking experience and increase efficiencies.

CILE-customer-screen Each teller, equipped with a license and integration of the CILE SDK on their corporate mobile device, tablet or computer, would receive location-based notifications and customer information in real-time. This mobile solution empowers local bank tellers to offer the best customer service in the world and provides several competitive advantages. In our mind, the solution is relevant to banking, casinos, hotels, clubs… any venue that has customers and benefits from a customer-centric and personalized concierge app.

A panel of entrepreneurs, investors and leaders in technology and banking reviewed our submission and selected SPREO as a finalist. There were three demonstration events: Silicon Valley on Nov. 10, New York on Nov. 12, and Miami on Nov. 14. SPREO presented at the New York City demo at a venue just minutes from our lower midtown headquarters.

Jorge Ruiz, Business Development and Digital Banking Head for Citi Latin America, spearheaded the Citi Mobile Challenges, and remarked, “The competitors have infused our organization with innovative ideas in both the Consumer and Corporate Banking areas, which will be at the forefront of mobile banking innovation. Their contributions have the potential to impact millions around the world, and we look forward to continue working with each of them over the coming months.”

Jorge Rubio, Inclusive Finance & Microfinance Head for Citi Latin America added, “Digital technologies and mobile channels have enormous potential to expand financial inclusion across markets. We couldn’t be happier with the results because many of the solutions presented can help us better serve our institutional clients as they expand the outreach in their supply and distribution chains, while at the same time contributing to the development of more inclusive financial systems.”

SPREO is proud to be awarded as a finalist in the competition, after hundreds of submissions were reviewed, and we want to thank Jorge and everyone at Citibank for the great opportunity and experience.

Citi is offering a total of $100,000 in prizes, with $50,000 being awarded to the most Innovative Mobile Solution and $50,000 given to the best Internet of Things/Wearable idea. The finalists that are selected will also be invited to conduct a commercial relationship with the bank and may even be able to implement their concepts into Citi’s partner accelerator programs.