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Mobile Engagement for Stadiums and Arenas

By | Digital Wayfinding, Geofencing, News, Stadiums/Resorts/Casinos/Other

SPREO Indoor Location Solutions offers mobile positioning and engagement products for stadiums and arenas.  SPREO’s suite of indoor positioning software technology and location based features provides a unique integrated solution that includes ‘Blue Dot’ indoor positioning and navigation, geofence zone and proximity-based triggering for push notifications and analytics, campus navigation with outdoor wayfinding and pinning locations (like your parking spot), and a cloud platform to manage the entire system in the cloud.

SPREO has demonstrated the ability to deploy highly accurate and reliable Bluetooth indoor positioning systems that stand up to the rigorous challenges of arenas and stadiums.  Our solution features weatherproof hardware, load- and stress-tested software, and turnkey custom deployment. Each venue has unique physical characteristics, and our experienced RF and IT engineers ensure universal positioning coverage across even the largest and most complex facilities.

We work with venue owners and their agencies and app development partners to offer an easily-integrated and scaleable software solution via SDK. SPREO technology enables an end-to-end mobile engagement strategy that empowers venue owners, brand marketers, and visitors alike.

Case Study

Introduction:

SPREO works with The International Speedway Corporation and the Daytona International Speedway, one of the leading racetracks and sporting arena companies in the United States. As a part of a new technology and mobile engagement initiative, they contracted SPREO to integrate a comprehensive location based services solution.

Solution Deliverables:

  • ‘Blue Dot’ indoor positioning system
  • Dynamic guided navigation with voice, visual and text directions (and the entire navigation software stack, including multi-point, multi-lingual, route correction and more)
  • Geofence and Proximity based triggers and engagement campaigns
  • Dynamic, vector-based, interactive map views that enables custom User Interface and User Experience
  • Cloud management of POI directory
  • Onsite system installation
  • Bluetooth Low Energy Beacons
  • Hardware management

What is the state of the proximity industry? Find out here.

By | Corporate Solutions, Digital Wayfinding, Geofencing, Indoor Positioning Technology, News

The Proximity.Directory report is out for the first quarter of 2017 and it focuses on the growth of proximity technology in retail stores across the United States. The use of proximity solutions continues to grow globally. Here in the U.S. the bottom line for retailers is that the use of proximity data and technology may be the one thing that is keeping customers in their brick and mortar stores.  

Here are the highlights:

  1. As of Q1 2017, 14,486,000 sensors are registered to have been deployed globally, an 11% increase compared to the previous quarter:
    1. Beacons account for 65%
    2. Wi-Fi points: 20%, an 11% increase from Q4 2016
    3. NFC:15%
  2. The countries with the most Proximity Solution Providers are:
    1. United States: 134 companies
    2. United Kingdom: 39
  3. Retail & shopping malls are still the most popular segments for proximity solutions, while 50% of the PSPs operate in 10 or more verticals.
  4. 75% of top 20 U.S. retailers have implemented proximity technologies.
    1. Wal-mart implemented proximity solutions in 2014, Target in 2015.
    2. Macy’s implemented proximity solutions in all 800 stores nationwide.
    3. Rite Aid: more than 4,500 stores.
  5. Brick-and-mortar retailers face challenges. A steep and persistent drop in store traffic leads to decreased sales. According to the US Department of Commerce, U.S. department store sales have declined by 31.2% from 2005 to 2015.

However, consumers still enjoy traditional shopping as more than 90% of sales come from “brick and mortar” retailers. To keep those customers, retailers are finding it necessary to develop excellent in-store experiences and create personalized purchasing journeys.

Retailers with implemented proximity solutions are able to get a real-time overview of the customer behavior, adjust strategies accordingly, increase engagement, and boost sales.

Beacon technology allows analyzing traffic pathways throughout the store and gives insights into the most frequently visited areas.

SPREO retail case study on the use of geofencing and proximity

The Q1 2017 Proximity.Directory report features a case study on the SPREO implementation of proximity and geofencing technology for one of the largest mall owners in the United States, Taubman. We implemented our proximity and geofencing technology in 18 large Taubman malls across the country. There were multiple objectives:

  • Improve the visitor experience at Taubman’s shopping malls
  • Increase visitor engagement and satisfaction
  • Centralize all store information, promotions, news and buzz notifications in one versatile app
  • Gather analytic insights from the venue traffic and user behavior data

We answered these challenges with a mobile application that provides an enhanced shopping experience to visitors of each mall. The solution includes useful tools such as visual and audio indoor navigation and a “Save my Parking Spot” function, among others. It provides each mall with an integrated indoor navigation and positioning solution along with location-based services (LBS). The solution utilizes Bluetooth Low Energy (BLE) beacons and SPREO’s Software Development Kit for Android and iOS mobile applications.

The app, which is the first of its kind in a major shopping center in the United States, offers shoppers and visitors easy access to a wide variety of innovative and useful indoor location-based services, including voice and visual blue-dot turn-by-turn real-time indoor navigation.

What is the future of proximity technology?

The Proximity report says that GPS/Geofencing combined with Wi-Fi has shown the most growth since Q1 2016 and continues to grow. GPS/Geofencing accounts for 226 companies and Wi-Fi accounts for 135 companies.

The five verticals where proximity companies are operating are:

  1. Retail
  2. Shopping malls
  3. Hotels & tourism
  4. Stadiums/sports
  5. Airports

The report predicts growth in all verticals because 50% of the PSPs in the directory are operating in 10 verticals or more while as many as 14% are operating in all of them.

SPREO operates in all of the top five verticals, providing proximity, geofencing and other proprietary technologies. Watch this space as we continue to report on movement and global growth in each of them.

 

 

Spreo Wayfinding System and NoviSign Digital Signage Integrate Together

By | News

Spreo wayfinding system, who specializes in indoor navigation, has recently integrated with NoviSign digital signage software to provide a combined solution.

Spreo wayfinding navigation solution combined with NoviSign digital signage
Online PR News – 07-March-2017 – New York, NY, U.S.A. – Spreo (U.S.A.) specializes in indoor sites/buildings navigation and provides solutions for self-location detection, based on advanced technology. Spero is offering a wide range of constructions and infrastructure, fixed and mobile stations, portable equipment, charging, distribution and collection points. Spreo uses BLE beacon and WiFi signal fingerprinting, internal sensor fusion, map constraints and other data inputs to provide a complete, integrated platform for step-by-step indoor navigation, location based marketing and analytics.

NoviSign (since 2011) is a digital signage software provider, develops and sells signage solution which includes Android (as well as Windows and Chrome OS) based signage player and high end content editor – a studio that enables users to easily design a screen, divided into flexible sub areas, which present different kind of media, from traditional design, social networks and up to interactive games, polls, and IoT based content – such as face recognition/people counting and identification, event trigger display by scanning or detectors.

Among its customers: Nasa, Home Depot, Great Wolf Lodge, Disney, Worten, Dold, Mellanox, Hadassah hospital and more.

The cooperation and joint development between the two was carried out this year, brings into synergy the advantages of each platform, combining the navigation and dynamic broadcast capabilities into one solution.

As part of the indoors navigation process, your self-position is noticed as an event – detected by the system and triggers a designed display of information, messages and opportunities along the way/route.

Gil Matzliah, NoviSign’s CEO: „This is a breakthrough towards a smarter consumer of tomorrow, that will be holding an important information prior to the acquisition, allowing him cost-effective experience and better purchase.”

Tzofit Chen-Giloh
SPREO
646.827.2769

SPREO Announces Release of Affordable, Rapid Deployment Mobile Wayfinding App for Healthcare

By | Corporate Solutions, Digital Wayfinding, Healthcare, Indoor Positioning Technology, News
SPREO mobile wayfinding app for hospitals

Quick Start iOS and Android app solves indoor GPS deficiencies with proprietary technology

NEW YORK, Mar. 2nd, 2017: SPREO Indoor Location Solutions has announced the launch of a rapid deployment mobile wayfinding app for health care systems and hospitals. It is priced to be the most cost effective mobile app available on the market, allowing rapid deployment and easy adoption for stressed healthcare systems. The QUICK START wayfinding mobile app can be implemented with minimal involvement and support from internal departments.

The  SPREO QUICK START mobile wayfinding app uses an interactive mobile map to lead users step-by-step across expansive hospital campuses and complex buildings. It is designed to reduce patient frustration and anxiety by making it easy to navigate to multiple specialty centers and through the multiple floors, wings and towers of hospital buildings. SPREO QUICK START gives patients an intuitive mobile map that allows them to find their way from home to parking to multiple appointments and back.

“The proprietary technology of SPREO provides reliable and accurate indoor positioning so that users always know where they are,” said Avi Sacajiu, SPREO Founder and CEO.  “SPREO is the first company to develop and deploy proprietary technology that enables indoor positioning accuracy. GPS technology does not work indoor. SPREO technology allows users to know where they are at any moment in time in relation to their entry point and desired destination.”

SPREO Quick Start Includes:

  • iOS and Android mobile application software
  • Onsite rapid installation
  • Data preparation for easy installation
  • End-to-end project management
  • Secured cloud ecosystem for system & content management
  • Branded wayfinding mobile  app for your hospital

 

SPREO QUICK START removes obstacles to hospital revenue by reducing missed patient appointments, increasing patient satisfaction and reducing staff interruptions by patients and visitors asking for directions. Missed appointments cost the U.S. healthcare system more than $150 billion a year. Studies* have found that problems in wayfinding at Emory University Hospital cost the institution $220,000 annually.

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*Zimring, C. The Costs of Confusion: Non-monetary and Monetary Costs of the Emory University Hospital Wayfinding System; Georgia Institute of Technology: Atlanta, GA, USA, 1990

SPREO’s Mapping, Wayfinding and Location-Based Services Help Elevate International Speedway Corporation’s Guest Experience

By | Digital Wayfinding, News, Stadiums/Resorts/Casinos/Other

NEW YORK, Oct. 27, 2016 /PRNewswire/ — SPREO is proud to work with International Speedway Corporation (“ISC”) and itsmotorsports entertainment facilities, which include Daytona International Speedway, in offering mapping, wayfinding and location-based services that enhance the guest’s mobile event experience.

SPREO’s cutting-edge Location Platform enhances ISC’s mobile app platform empowering race fans and visitors with step-by-step navigation and the ability to get closer to the on-track action.

“Consumers are more app-focused than ever before and we have to make sure we are exceeding their expectations when it comes to mobile technology,” said Craig Tarr, Senior Director, Digital and Interactive, ISC. “Our enhanced mobile app serves as the ultimate event companion allowing guests to get closer to the action they love and enjoy real-time micro location-based services including wayfinding, geofencing notifications, couponing and much more.”

ISC is one of the first companies to go live on the new release of SPREO’s Location Platform, a next-generation interactive mapping and wayfinding software that is seamlessly integrated with Google Maps.

“SPREO is pleased to have a great partner in the International Speedway Corporation,” announced Avi Sacajiu, SPREO CEO and Co-Founder. “The success of the mobile experience with International Speedway Corporation is an important milestone that demonstrates the maturation of SPREO’s Location Platform and the value of location based experiences in the sports and entertainment industry. At SPREO, we are dedicated to delivering the best Location Platform technology and providing real-world use cases and applications to wonderful places and their visitors.”

 

About SPREO

SPREO delivers indoor mapping, interactive location and navigation, and location based applications to enterprise clients across retail management, sports and entertainment, healthcare and more. SPREO boasts industry-leading positioning algorithms, cloud platform management, and mobile app software development kits.

SPREO strives to bridge the gap between the digital and the physical worlds — and connect people to their surroundings in innovative, engaging and useful ways.

SPREO technology works in any large, complex building or campus, and has established credibility and expertise with landmark, award-winning achievements. To learn more, visit us at www.spreo.com.

Kevin Friedman
Maize Marketing
818-849-5114

Tzofit Chen-Giloh
SPREO
646.827.2769

Spreo Indoor Location Solutions Presents Next Generation Indoor Real-Time Location System Powered By Bluetooth, Cloud & Mobile

By | Location Sharing, News

Orlando, Fla. – April 29, 2016 – Spreo offers an integrated solution with Hardware, Software and Services for an accurate, proven and cost-effective asset tracking platform. Cutting-edge BLE beacon technology enables a competitive alternative to current RFID solutions and IoT technology. The Spreo Global Tracking Platform is a scaleable, agile and cloud-based solution that addresses client requirements for tracking, managing and reporting asset and personnel location in any type of venue.

Spreo is proud to announce that it is demonstrating its disruptive Bluetooth-based RTLS product suite at RFID LIVE! 2016, May 3-5 in Orlando, Florida. Stop by Booth 728E in the IoT Pavilion to learn more about the technology features and benefits. See the blue-boxed and highlighted section in the map below to see where Spreo’s booth is located. Spreo is also offering scheduling of private demos and one-on-one meetings. Please contact us at info@spreo.co for more information and to schedule a demo meeting.

Categories: Wireless sensors, Other, Asset tracking solutions, Enterprise solutions (other), Real-time location systems

Daytona 500 Mobile App Launches with Spreo Location Tech

By | Digital Wayfinding, Geofencing, Indoor Positioning Technology, News, Stadiums/Resorts/Casinos/Other

Are you a NASCAR fan?

daytona3

Things are heating up in sunny Florida as time ticks down to the biggest NASCAR race event of the year, the Daytona 500. Time trials and qualifiers have been completed, and the big race is Sunday, February 21.

International Speedway Corp and Daytona International Speedway selected Spreo to provide interactive mapping, wayfinding and location-based alerting to elevate the fan experience. With over 150,000 people expected to attend the event, the official Daytona App for iOS and Android is a must-have to receive up-to-the-minute alerts, multimedia, and location-based experiences.

The app helps fans save the location of their parking spot and navigate them to any of the hundreds of various amenities, activities and concessions. Spreo installed about a thousand Bluetooth Low Energy Beacons around the facility to enable live, mobile engagement, high-performance ‘Blue Dot’ location and dynamic step-by-step navigation. The infrastructure also enables Proximity and Geofence alerts to give fans the best offers and tips on how to explore and enjoy the brand new concourse and sponsored zones.

For more information check out www.daytonarising.com and www.daytona500.com and download the app today on Android and iOS!

New Technology Enhancements Help Fans Get Connected as Part of the Unprecedented DAYTONA Rising Project

By | News, Stadiums/Resorts/Casinos/Other

Wi-Fi Connectivity, an Updated Mobile App and Interactive Rewards Stations Will Add to the Fan Experience

DAYTONA BEACH, Fla. – November 21, 2015 – Daytona International Speedway (DIS) is pleased to announce several new technology enhancements as part of the unprecedented $400 million DAYTONA Rising redevelopment project that will help fans get and stay connected to the latest motorsports information and news. Just in time for Speedweeks 2016, fans will soon be able to connect to Wi-Fi at DIS with the help of ARRIS Group, Inc. (NASDAQ: ARRS), a global telecommunications technology leader. In addition, fans will get to experience a new and improved mobile app, as well as interactive engagement stations to help guide them around the new motorsports stadium.

“In our ever-connected world, consumers expect to be able to interact with their social circles and share their experiences in real-time from anywhere, and we are certainly seeing the same in motorsports,” said Daytona International Speedway President Joie Chitwood III. “Bringing an unprecedented level of connectivity to DIS and motorsports in general was a non-negotiable when we began DAYTONA Rising, and we’re excited to work with ARRIS to help us accomplish this goal.

ARRIS will provide Wi-Fi access to some of the most high traffic areas of DIS to offer fans more connectivity than ever before. Through a multi-phased rollout, fans will be able to log in throughout the concourses and neighborhoods in the nearly mile-long frontstretch. Fans in the Midway and Sprint FANZONE will be able to connect to the ARRIS network as well. This installation will be complete in time for Speedweeks 2016 with additional areas of the property gaining Wi-Fi access later in the year.

“ARRIS is providing high-speed Wi-Fi to Daytona—making it possible for fans to share, post and stream their experiences on race weekends,” said Ron Coppock, President, Worldwide Sales and Marketing at ARRIS. “DAYTONA Rising redefines the NASCAR experience, and we’re proud to support this vision. Our network technology and services will bring fans’ experiences to life in and around the track, while they continue to transform the crucial communications link between drivers and crews.”

 

In addition, a brand new version of the DIS mobile app will launch by the end of January to help fans take full advantage of the amenities and offerings that the new motorsports stadium will provide. The updated app for iOS and Android devices will include several exciting mobile features such as Bluetooth-based indoor and GPS-based outdoor turn-by-turn navigation, location-based proximity engagement, and the ability to drop pins to remember certain locations like your parking spot powered by SPREO Indoor Location Solutions.

It will also include an interactive GPS facility map and dynamic experiences with DIS Founding Partners in each of the new injectors/entrances. The update will also offer a customizable daily schedule, advanced notifications and the convenient ability to stay up-to-date with DIS Facebook, Twitter and RSS News feeds. The update for the DIS app will be available on iOS and Android platforms, and is free to download.

Finally, DIS will unveil its new DAYTONA Rewards Stations. These engagement locations will be positioned throughout the stadium and will provide fans with fun ways to interact with DIS and its partners while at a race. To participate, fans will only need to a complete a one-time registration in which they will be issued a unique QR code. Using that code, fans will be able to play games, see photos and videos, win prizes and more. The system will also be fully integrated into the updated app to provide one unified mobile experience for fans.

To read the rest of the release, please click here.

Asure Software Announces Technology Agreement With SPREO

By | News

Partnership Extends Technology Product Suite Available to Support the Digital Workplace

AUSTIN, Texas, Aug. 11, 2015 (GLOBE NEWSWIRE) — Asure Software (Nasdaq:ASUR), a leading provider of hoteling, space management and time & attendance software solutions, today announced a partnership with SPREO Indoor Location Solutions, a leading indoor wayfinding technology provider, which enables Asure clients to add indoor navigation to their suite of workplace management solutions.

“We’re thrilled to bring SPREO’s innovative indoor wayfinding technology to our clients and to our own offices in Austin. We see it as a natural extension of the solutions we’re already providing to support our clients’ mobile, agile workforce. Using the technology ourselves keeps us close to our clients’ experience,” said Tom Loveland, Global SVP of Product Strategy at Asure Software. “I’m pleased to become part of SPREO’s Board of Advisors, giving us a further connection point between our organizations.”

“SPREO is excited to partner with Asure, and we are eager to rapidly expand the presence and usefulness of indoor location-based services such as navigation and asset tracking in corporate offices.  There is tremendous value to improving the visitor and employee experience across all industries and venues, and this strategic partnership demonstrates our commitment to empowering our partners and their clients with engaging and helpful indoor location-based experiences,” said Avi Sacajiu, CEO of SPREO.

About Asure Software

Asure Software, Inc. (Nasdaq:ASUR) is headquartered in Austin, Texas with regional headquarters in London, England. Asure helps companies better manage their global, mobile workforces with SaaS-based solutions that bring people, time, space and assets together in a meaningful way. The company serves approximately 6,000 clients worldwide with workplace and workforce management solutions that offer innovative ways to help meet the needs of an agile workforce. For more information, please visit http://www.asuresoftware.com/ or http://www.asuresoftware.co.uk/.

About SPREO

SPREO Indoor Location Solutions, headquartered in New York City and with R&D labs in Israel, offers award-winning mobile and web-based indoor navigation solutions. SPREO’s unique indoor positioning algorithm combines Bluetooth (BLE) beacon and Wi-Fi signal fingerprinting, sensor fusion, mapping intelligence to produce the most complete and reliable indoor positioning system in the world. The SPREO platform powers live ‘blue dot’ indoor dynamic navigation with rich analytics across iOS, Android and web applications. To learn more please visit www.SPREO.co.

Originally published on GlobeNewswire.com.