SPREO Announces Deal with The Taubman Company to Provide Indoor Navigation and Positioning to Taubman Centers Retail Shopping Malls

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SPREO technology powers the first-of-its-kind indoor positioning and indoor navigation (IPIN) system that is embedded via SDK in the Taubman Centers mobile experience app. SPREO indoor location technology generates sub-meter location accuracy for both Android and iOS mobile devices indoors.

The deal between SPREO and The Taubman Centers is to provide an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning services at Taubman shopping centers nationwide.

Co-Founder and CEO Avi Sacajiu said, “SPREO has solved significant technical challenges related to using RF signals for precise mobile device location in large, crowded open spaces, including detecting floor level accuracy and navigation directions. We’ve gained expertise in managing and deploying BLE beacons to offer a reliable and useful user experience. I am excited to leverage SPREO indoor technology in retail, healthcare, hospitality, government, security, tradeshows, education and enterprise. SPREO’s solution and the success of this deployment paints a promising future for our company.”

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