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Category

Stadiums/Resorts/Casinos/Other

Mobile Engagement for Stadiums and Arenas

By | Digital Wayfinding, Geofencing, News, Stadiums/Resorts/Casinos/Other

SPREO Indoor Location Solutions offers mobile positioning and engagement products for stadiums and arenas.  SPREO’s suite of indoor positioning software technology and location based features provides a unique integrated solution that includes ‘Blue Dot’ indoor positioning and navigation, geofence zone and proximity-based triggering for push notifications and analytics, campus navigation with outdoor wayfinding and pinning locations (like your parking spot), and a cloud platform to manage the entire system in the cloud. Read More

Zone Detection for Bidding Transactions

By | Corporate Solutions, Geofencing, Indoor Positioning Technology, Stadiums/Resorts/Casinos/Other

Successfully launched a large scale BLE based mobile geo-location service for this major public gaming company. The installation involves thousand of beacons and a large number of venues, all sites are managed via a cloud based CMS dashboard.  Our system is trusted by the top gaming and lottery operators to securely validate bidding transactions and enhance player experience.

The regulator requires that gaming companies authenticate that users are located within approved wagering venue boundaries prior to accepting bets via a mobile device.  Spreo’s platform provides the means to verify that a mobile device is in a valid wagering area and gives the ‘Zone In” signal to allow their transaction.

Features

  • Indoor/ Outdoor location – Utilizing BLE beacons, know with 100% certainty if a mobile device is IN ZONE our OUT OF ZONE
  • Requires custom configuration of beacon transmission, security protocols, physical placement, and calibration.
  • Ensures reliable, secure and accurate IN/OUT Zone Detection including advanced anti spoofing and ID rotation algorithms
  • Enables/Disables specific “IN ZONE ONLY” features from functioning within mobile apps (Ex. Wagering Zones)
  • The approach uses proximity of the user to beacons, and therefore does not require x/y/z location 0r Blue Dot.

SPREO’s Mapping, Wayfinding and Location-Based Services Help Elevate International Speedway Corporation’s Guest Experience

By | Digital Wayfinding, News, Stadiums/Resorts/Casinos/Other

NEW YORK, Oct. 27, 2016 /PRNewswire/ — SPREO is proud to work with International Speedway Corporation (“ISC”) and itsmotorsports entertainment facilities, which include Daytona International Speedway, in offering mapping, wayfinding and location-based services that enhance the guest’s mobile event experience.

SPREO’s cutting-edge Location Platform enhances ISC’s mobile app platform empowering race fans and visitors with step-by-step navigation and the ability to get closer to the on-track action.

“Consumers are more app-focused than ever before and we have to make sure we are exceeding their expectations when it comes to mobile technology,” said Craig Tarr, Senior Director, Digital and Interactive, ISC. “Our enhanced mobile app serves as the ultimate event companion allowing guests to get closer to the action they love and enjoy real-time micro location-based services including wayfinding, geofencing notifications, couponing and much more.” Read More

New Technology Enhancements Help Fans Get Connected as Part of the Unprecedented DAYTONA Rising Project

By | News, Stadiums/Resorts/Casinos/Other

Wi-Fi Connectivity, an Updated Mobile App and Interactive Rewards Stations Will Add to the Fan Experience

DAYTONA BEACH, Fla. – November 21, 2015 – Daytona International Speedway (DIS) is pleased to announce several new technology enhancements as part of the unprecedented $400 million DAYTONA Rising redevelopment project that will help fans get and stay connected to the latest motorsports information and news. Just in time for Speedweeks 2016, fans will soon be able to connect to Wi-Fi at DIS with the help of ARRIS Group, Inc. (NASDAQ: ARRS), a global telecommunications technology leader. In addition, fans will get to experience a new and improved mobile app, as well as interactive engagement stations to help guide them around the new motorsports stadium. Read More

Trip Planner for Shopping Malls

By | Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, Shopping Malls, Stadiums/Resorts/Casinos/Other

Imagine that it’s July 3rd and you are on your home from work. You still need to make a last minute shopping trip to get ready for your 4th of July BBQ. You step into the mall look left, right and realize holy smokes! Where do I get patriotic table runners… lawn games… and a pair of red, white and blue sunglasses before the mall closes?

One answer for you: multi-point trip planner. Read More

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Corporate Solutions, Digital Wayfinding, Events, News, Stadiums/Resorts/Casinos/Other

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

SPREO Demonstrated Indoor Location & Navigation

SPREO to Demonstrate Indoor Positioning & Indoor Navigation Technology at Location & Context World in San Francisco, California

By | News, Stadiums/Resorts/Casinos/Other

Conference attendees are invited to visit SPREO in the exhibition hall to view live demonstrations of exceptionally accurate indoor positioning, dynamic indoor navigation, and indoor location sharing.

SAN FRANCISCO, California, December 3, 3014 /PRNewswire/ — SPREO is a sponsor of the 2014 Location & Context World event in San Francisco, the first conference dedicated to location based services and contextual applications.   SPREO is leveraging its proprietary technology to demonstrate indoor location accuracy within one meter.

SPREO received CAD drawings from JW Marriott and designed custom, user-friendly maps exclusively for the conference and exhibit spaces. SPREO will deploy a small fleet of custom Bluetooth Low Energy (BLE) beacons throughout the facility. J.W. Marriott’s facility directory and the conference’s event schedule and exhibitor layout are integrated into the SPREO demo app via a cloud-based content management and administrative dashboard. The dashboard also provides beacon fleet monitoring and visitor flow data.

SPREO utilizes its indoor location accuracy as a launching pad and foundation for many applications and location based services.  The demonstration will illustrate SPREO’s strong ability to provide dynamic, step-by-step indoor navigation with auto-floor detection and route-correction.  SPREO will also show the first-ever indoor location sharing application, similar to many GPS-based solutions but significantly more accurate.

Avi Sacajiu, CEO of SPREO said, “SPREO is proud to be a sponsor of this event, and I invite attendees to visit our exhibition booth for a full demonstration of the indoor location solutions that SPREO offers to numerous industries.”

For more information, please visit SPREO online at www.spreo.co.

ABOUT SPREO

SPREO uses Bluetooth (BLE) beacon and WiFi signals fingerprinting, inertial sensor fusion, map constraints and other data inputs to provide the first complete, integrated platform for step-by-step indoor navigation, location based marketing and analytics.  SPREO technology features a proprietary indoor location algorithm with unrivaled accuracy.

Originally published on prnewswire.com.

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