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Category

Stadiums/Resorts/Casinos/Other

Mobile Engagement for Stadiums and Arenas

By | Digital Wayfinding, Geofencing, News, Stadiums/Resorts/Casinos/Other

SPREO Indoor Location Solutions offers mobile positioning and engagement products for stadiums and arenas.  SPREO’s suite of indoor positioning software technology and location based features provides a unique integrated solution that includes ‘Blue Dot’ indoor positioning and navigation, geofence zone and proximity-based triggering for push notifications and analytics, campus navigation with outdoor wayfinding and pinning locations (like your parking spot), and a cloud platform to manage the entire system in the cloud.

SPREO has demonstrated the ability to deploy highly accurate and reliable Bluetooth indoor positioning systems that stand up to the rigorous challenges of arenas and stadiums.  Our solution features weatherproof hardware, load- and stress-tested software, and turnkey custom deployment. Each venue has unique physical characteristics, and our experienced RF and IT engineers ensure universal positioning coverage across even the largest and most complex facilities.

We work with venue owners and their agencies and app development partners to offer an easily-integrated and scaleable software solution via SDK. SPREO technology enables an end-to-end mobile engagement strategy that empowers venue owners, brand marketers, and visitors alike.

Case Study

Introduction:

SPREO works with The International Speedway Corporation and the Daytona International Speedway, one of the leading racetracks and sporting arena companies in the United States. As a part of a new technology and mobile engagement initiative, they contracted SPREO to integrate a comprehensive location based services solution.

Solution Deliverables:

  • ‘Blue Dot’ indoor positioning system
  • Dynamic guided navigation with voice, visual and text directions (and the entire navigation software stack, including multi-point, multi-lingual, route correction and more)
  • Geofence and Proximity based triggers and engagement campaigns
  • Dynamic, vector-based, interactive map views that enables custom User Interface and User Experience
  • Cloud management of POI directory
  • Onsite system installation
  • Bluetooth Low Energy Beacons
  • Hardware management

Zone Detection for Bidding Transactions

By | Corporate Solutions, Geofencing, Indoor Positioning Technology, Stadiums/Resorts/Casinos/Other

Successfully launched a large scale BLE based mobile geo-location service for this major public gaming company. The installation involves thousand of beacons and a large number of venues, all sites are managed via a cloud based CMS dashboard.  Our system is trusted by the top gaming and lottery operators to securely validate bidding transactions and enhance player experience.

The regulator requires that gaming companies authenticate that users are located within approved wagering venue boundaries prior to accepting bets via a mobile device.  Spreo’s platform provides the means to verify that a mobile device is in a valid wagering area and gives the ‘Zone In” signal to allow their transaction.

Features

  • Indoor/ Outdoor location – Utilizing BLE beacons, know with 100% certainty if a mobile device is IN ZONE our OUT OF ZONE
  • Requires custom configuration of beacon transmission, security protocols, physical placement, and calibration.
  • Ensures reliable, secure and accurate IN/OUT Zone Detection including advanced anti spoofing and ID rotation algorithms
  • Enables/Disables specific “IN ZONE ONLY” features from functioning within mobile apps (Ex. Wagering Zones)
  • The approach uses proximity of the user to beacons, and therefore does not require x/y/z location 0r Blue Dot.

SPREO’s Mapping, Wayfinding and Location-Based Services Help Elevate International Speedway Corporation’s Guest Experience

By | Digital Wayfinding, News, Stadiums/Resorts/Casinos/Other

NEW YORK, Oct. 27, 2016 /PRNewswire/ — SPREO is proud to work with International Speedway Corporation (“ISC”) and itsmotorsports entertainment facilities, which include Daytona International Speedway, in offering mapping, wayfinding and location-based services that enhance the guest’s mobile event experience.

SPREO’s cutting-edge Location Platform enhances ISC’s mobile app platform empowering race fans and visitors with step-by-step navigation and the ability to get closer to the on-track action.

“Consumers are more app-focused than ever before and we have to make sure we are exceeding their expectations when it comes to mobile technology,” said Craig Tarr, Senior Director, Digital and Interactive, ISC. “Our enhanced mobile app serves as the ultimate event companion allowing guests to get closer to the action they love and enjoy real-time micro location-based services including wayfinding, geofencing notifications, couponing and much more.”

ISC is one of the first companies to go live on the new release of SPREO’s Location Platform, a next-generation interactive mapping and wayfinding software that is seamlessly integrated with Google Maps.

“SPREO is pleased to have a great partner in the International Speedway Corporation,” announced Avi Sacajiu, SPREO CEO and Co-Founder. “The success of the mobile experience with International Speedway Corporation is an important milestone that demonstrates the maturation of SPREO’s Location Platform and the value of location based experiences in the sports and entertainment industry. At SPREO, we are dedicated to delivering the best Location Platform technology and providing real-world use cases and applications to wonderful places and their visitors.”

 

About SPREO

SPREO delivers indoor mapping, interactive location and navigation, and location based applications to enterprise clients across retail management, sports and entertainment, healthcare and more. SPREO boasts industry-leading positioning algorithms, cloud platform management, and mobile app software development kits.

SPREO strives to bridge the gap between the digital and the physical worlds — and connect people to their surroundings in innovative, engaging and useful ways.

SPREO technology works in any large, complex building or campus, and has established credibility and expertise with landmark, award-winning achievements. To learn more, visit us at www.spreo.com.

Kevin Friedman
Maize Marketing
818-849-5114

Tzofit Chen-Giloh
SPREO
646.827.2769

Daytona 500 Mobile App Launches with Spreo Location Tech

By | Digital Wayfinding, Geofencing, Indoor Positioning Technology, News, Stadiums/Resorts/Casinos/Other

Are you a NASCAR fan?

daytona3

Things are heating up in sunny Florida as time ticks down to the biggest NASCAR race event of the year, the Daytona 500. Time trials and qualifiers have been completed, and the big race is Sunday, February 21.

International Speedway Corp and Daytona International Speedway selected Spreo to provide interactive mapping, wayfinding and location-based alerting to elevate the fan experience. With over 150,000 people expected to attend the event, the official Daytona App for iOS and Android is a must-have to receive up-to-the-minute alerts, multimedia, and location-based experiences.

The app helps fans save the location of their parking spot and navigate them to any of the hundreds of various amenities, activities and concessions. Spreo installed about a thousand Bluetooth Low Energy Beacons around the facility to enable live, mobile engagement, high-performance ‘Blue Dot’ location and dynamic step-by-step navigation. The infrastructure also enables Proximity and Geofence alerts to give fans the best offers and tips on how to explore and enjoy the brand new concourse and sponsored zones.

For more information check out www.daytonarising.com and www.daytona500.com and download the app today on Android and iOS!

New Technology Enhancements Help Fans Get Connected as Part of the Unprecedented DAYTONA Rising Project

By | News, Stadiums/Resorts/Casinos/Other

Wi-Fi Connectivity, an Updated Mobile App and Interactive Rewards Stations Will Add to the Fan Experience

DAYTONA BEACH, Fla. – November 21, 2015 – Daytona International Speedway (DIS) is pleased to announce several new technology enhancements as part of the unprecedented $400 million DAYTONA Rising redevelopment project that will help fans get and stay connected to the latest motorsports information and news. Just in time for Speedweeks 2016, fans will soon be able to connect to Wi-Fi at DIS with the help of ARRIS Group, Inc. (NASDAQ: ARRS), a global telecommunications technology leader. In addition, fans will get to experience a new and improved mobile app, as well as interactive engagement stations to help guide them around the new motorsports stadium.

“In our ever-connected world, consumers expect to be able to interact with their social circles and share their experiences in real-time from anywhere, and we are certainly seeing the same in motorsports,” said Daytona International Speedway President Joie Chitwood III. “Bringing an unprecedented level of connectivity to DIS and motorsports in general was a non-negotiable when we began DAYTONA Rising, and we’re excited to work with ARRIS to help us accomplish this goal.

ARRIS will provide Wi-Fi access to some of the most high traffic areas of DIS to offer fans more connectivity than ever before. Through a multi-phased rollout, fans will be able to log in throughout the concourses and neighborhoods in the nearly mile-long frontstretch. Fans in the Midway and Sprint FANZONE will be able to connect to the ARRIS network as well. This installation will be complete in time for Speedweeks 2016 with additional areas of the property gaining Wi-Fi access later in the year.

“ARRIS is providing high-speed Wi-Fi to Daytona—making it possible for fans to share, post and stream their experiences on race weekends,” said Ron Coppock, President, Worldwide Sales and Marketing at ARRIS. “DAYTONA Rising redefines the NASCAR experience, and we’re proud to support this vision. Our network technology and services will bring fans’ experiences to life in and around the track, while they continue to transform the crucial communications link between drivers and crews.”

 

In addition, a brand new version of the DIS mobile app will launch by the end of January to help fans take full advantage of the amenities and offerings that the new motorsports stadium will provide. The updated app for iOS and Android devices will include several exciting mobile features such as Bluetooth-based indoor and GPS-based outdoor turn-by-turn navigation, location-based proximity engagement, and the ability to drop pins to remember certain locations like your parking spot powered by SPREO Indoor Location Solutions.

It will also include an interactive GPS facility map and dynamic experiences with DIS Founding Partners in each of the new injectors/entrances. The update will also offer a customizable daily schedule, advanced notifications and the convenient ability to stay up-to-date with DIS Facebook, Twitter and RSS News feeds. The update for the DIS app will be available on iOS and Android platforms, and is free to download.

Finally, DIS will unveil its new DAYTONA Rewards Stations. These engagement locations will be positioned throughout the stadium and will provide fans with fun ways to interact with DIS and its partners while at a race. To participate, fans will only need to a complete a one-time registration in which they will be issued a unique QR code. Using that code, fans will be able to play games, see photos and videos, win prizes and more. The system will also be fully integrated into the updated app to provide one unified mobile experience for fans.

To read the rest of the release, please click here.

Trip Planner for Shopping Malls

By | Digital Wayfinding, Indoor Positioning Technology, Indoor Wayfinding, Shopping Malls, Stadiums/Resorts/Casinos/Other

Imagine that it’s July 3rd and you are on your home from work. You still need to make a last minute shopping trip to get ready for your 4th of July BBQ. You step into the mall look left, right and realize holy smokes! Where do I get patriotic table runners… lawn games… and a pair of red, white and blue sunglasses before the mall closes?

One answer for you: multi-point trip planner.

In addition to positioning and navigation, there are some really helpful features that SPREO’s technology offers. One of the features is multi destination trips (or multi-POI trips).  Add desired stores, or even the individual items you are looking for, to your itinerary and the app will compile the shortest trip for you. Taking into account store times, and other restrictions, the app will make sure that no time is wasted. Trips can be pre-planned before the visitor enters to the shopping center.  With the multi-POI trip SPREO is able to add ease and efficiency to what can be an overwhelming and timely experience.

Not only is this extremely helpful to the user but the facility benefits as well. The feature helps the mall owner know what stores are most frequently visited, which store groups are visited together, and where the foot traffic is heaviest. This helps to maximize the mall’s free-standing carts and food-stands, optimize sales, and manage the mall layout. SPREO envisions that the benefits of this multi-POI will expand to include workforce management and add simplicity to the stock-room. For example, with the multi-POI feature, an employee can easily find and retrieve items from a back warehouse in a timely fashion.

 

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Corporate Solutions, Digital Wayfinding, Events, News, Stadiums/Resorts/Casinos/Other

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

SPREO Demonstrated Indoor Location & Navigation

SPREO to Demonstrate Indoor Positioning & Indoor Navigation Technology at Location & Context World in San Francisco, California

By | News, Stadiums/Resorts/Casinos/Other

Conference attendees are invited to visit SPREO in the exhibition hall to view live demonstrations of exceptionally accurate indoor positioning, dynamic indoor navigation, and indoor location sharing.

SAN FRANCISCO, California, December 3, 3014 /PRNewswire/ — SPREO is a sponsor of the 2014 Location & Context World event in San Francisco, the first conference dedicated to location based services and contextual applications.   SPREO is leveraging its proprietary technology to demonstrate indoor location accuracy within one meter.

SPREO received CAD drawings from JW Marriott and designed custom, user-friendly maps exclusively for the conference and exhibit spaces. SPREO will deploy a small fleet of custom Bluetooth Low Energy (BLE) beacons throughout the facility. J.W. Marriott’s facility directory and the conference’s event schedule and exhibitor layout are integrated into the SPREO demo app via a cloud-based content management and administrative dashboard. The dashboard also provides beacon fleet monitoring and visitor flow data.

SPREO utilizes its indoor location accuracy as a launching pad and foundation for many applications and location based services.  The demonstration will illustrate SPREO’s strong ability to provide dynamic, step-by-step indoor navigation with auto-floor detection and route-correction.  SPREO will also show the first-ever indoor location sharing application, similar to many GPS-based solutions but significantly more accurate.

Avi Sacajiu, CEO of SPREO said, “SPREO is proud to be a sponsor of this event, and I invite attendees to visit our exhibition booth for a full demonstration of the indoor location solutions that SPREO offers to numerous industries.”

For more information, please visit SPREO online at www.spreo.co.

ABOUT SPREO

SPREO uses Bluetooth (BLE) beacon and WiFi signals fingerprinting, inertial sensor fusion, map constraints and other data inputs to provide the first complete, integrated platform for step-by-step indoor navigation, location based marketing and analytics.  SPREO technology features a proprietary indoor location algorithm with unrivaled accuracy.

Originally published on prnewswire.com.

Click here to learn more about SPREO Indoor Location Solutions LET’S GET STARTED