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Indoor navigation app will guide you through building maze

Why Your Business Needs an Indoor Navigation App

By | Indoor Positioning Technology, Indoor Wayfinding | No Comments

Why Your Business Needs an Indoor Navigation App

 

Bluetooth indoor navigation technology continues to advance at a stunning pace. What once was a dream has now become a reality: you can create a model of any indoor location using wayfinding beacons and provide a digital map to help visitors and employees find their way around.

Some business owners and managers are under the impression that Bluetooth indoor navigation systems are an unnecessary luxury, but that would be a misconception. An indoor navigation app is much more versatile than you might think. Here are a few reasons why your business needs an indoor navigation app:

  1. Bluetooth Indoor Navigation Can Be Used in Various Ways

When we talk about implementing an indoor navigation app with wayfinding beacons, the first thing we need to address is the various ways this system can be utilized.

You know, of course, that indoor GPS can be used for navigation. Whatever type of facility you have – whether it’s a shopping mall, a museum, an airport, a university, a factory, a warehouse, a convention center, an office building, or a corporate campus – your visitors and employees will surely benefit from being able to easily find their way around.

But that’s not all that an indoor navigation app can do for you. Other uses for Bluetooth indoor navigation include:

  • Location Sharing – Visitors and employees can use location sharing to find one another and designate a meeting spot.
  • Advertising – If the wayfinding beacons detect a customer nearby, you can call their attention to products or services in the area by having a message sent to their mobile device.
  • Location-Based Coupons – A special offer or coupon can be sent to a visitor based on their location. For instance, if a person is next to a handbag display, they could receive a coupon for 25% off any bag. This is a great way to personalize the shopping experience.
  • In-App Search – If a visitor or employee is looking for a specific product or place, they can search in the indoor navigation app and receive detailed directions to that spot.
  • Inventory and Asset TrackingYou can keep track of merchandise, machinery, vehicles, and other assets (including personnel) using Bluetooth indoor navigation with wayfinding beacons.
  • And more…

Your business needs indoor navigation app

  1. Bluetooth Indoor Navigation is Convenient and Accurate

There’s really no comparison between using an indoor navigation app versus a traditional map. Sure, they both might help you get where you’re going, but the similarities end there.

For example, if you’re in a mall that has one of those large maps with the big “you are here” sticker, it could take you a while to get oriented and find what you’re looking for. And of course, once you leave that map display station you are counting on your memory to find your way.

But with Bluetooth indoor navigation, those helpful little wayfinding beacons that were installed throughout the mall will guide you step-by-step to your destination. No more guesswork or forgetting which way you need to turn to get to the store you’re looking for!

  1. Indoor Navigation App – Save Time and Attract Customers

Because Bluetooth indoor navigation is so accurate and convenient, it ends up saving you, your employees, and your customers a lot of time. And when customers enjoy shopping at your store, they’re likely to return, bringing even more money in the door.

Imagine that a customer comes into your home improvement store to find a specific type of light bulb. He wanders around the store but can’t find what he needs so he leaves the store in frustration and heads to the nearest Wal-Mart to make his purchase.

If that same customer had access to an indoor navigation app that maps out your store, he can easily find exactly what he’s looking for. The wayfinding beacons will detect where he is and tell him the quickest route to the light bulb section. The indoor navigation app can even tell your customer what shelf he can find the light bulb on.

Your customers will appreciate the time they save because they don’t have to roam around the store or track down an employee for help. Based on their positive shopping experience, they’re much more likely to come back to your store in the future.

This is a simplistic example of course but the possibilities for large multi-building campuses are endless.sdk-white-lable-ipone-6

Indoor Navigation Apps are the Best Tool for the Job

You might think that your company can make do with the old printed map that you’ve had for years, but is that really the best tool for the job? Business is competitive, and one way you can gain an edge over your rivals is by implementing a Bluetooth indoor navigation system. With all the benefits that an indoor location app can provide, your employees, customers, and shareholders will all thank you.

If you’re interested in finding out more about how this technology could benefit your company, feel free to call us at 646-827-2769 or use the contact form on this site.

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How Does Indoor Location Tracking Work?

By | Indoor Positioning Technology | No Comments

How Does Indoor Location Tracking Work?

Long gone are the days when people primarily used paper maps to find their way around. With the popularization of GPS technology and its ubiquitous availability on smartphones, the public now expects wayfinding to be simple and easily accessible.

This can pose a problem when it comes to indoor location tracking. GPS tracking systems are amazing, but they simply don’t work indoors.

So what’s a business to do? People want to be able to find their way through malls, hospitals, universities, corporate campuses, airports, and large event sites. How can a company best meet the indoor location tracking needs of their customers and employees?

Thankfully, there have been many innovators working hard in recent years on a solution to this problem. Spreo is leading the way!

In response to the public’s need for indoor GPS, several different indoor location tracking methods have been developed. The most accurate and cost-effective of these methods is a beacon-based indoor navigation system.

Want to find out more? Here’s a quick guide on how beacon location tracking works:

  1. It All Starts with a Beacon

To understand how indoor location tracking works, you first need to know what a beacon is and how it works.

A beacon is a small device that transmits radio signals at a short range using wireless Bluetooth technology. When implementing a beacon location tracking system, there will be multiple beacons placed strategically around your building’s interior space.beacons1

The beacons do not necessarily receive information; their primary purpose is just to send out a signal that can be detected by any nearby Bluetooth-enabled devices.

  1. Then You Need a Receiver

What’s the point of sending a message if no one is listening, right? So in order for indoor location tracking to work, you need both a transmitter and a receiver. In the case of beacon-based indoor navigation, the beacon is the transmitter of the message while a Bluetooth-enabled smartphone is usually the receiver.

Once the beacon location tracking system is in place, each beacon is set up to emit its own unique signal. These signals are then picked up by any Bluetooth-enabled devices (such as smartphones) that are nearby. Using precepted signal strength, the beacons can then detect approximately how far away the Bluetooth device is and determine its location.

  1. And You Add an App

Once the beacons are communicating with the Bluetooth-enabled device, the person in possession of it needs a way to understand the information that’s being broadcast. That’s where an app comes in.

When you work with an indoor location tracking company to create your own beacon-based indoor navigation system, you need to have an app designed that meets to company’s specific set of needs.

You have a lot of options when it comes to creating your beacon-based indoor navigation app. You know that the app needs to contain a map of the facility – it is called indoor location tracking, after all. But beacon based indoor navigation is not limited to just maps. There’s so much more your app can do for you.

sdk-white-lable-ipone-6For example, if you’re in charge of a large grocery store chain, you can broadcast deals to customers based on their location in the store. If someone is in the meat department, tell them what’s on sale or give them information on the various cuts of meat available. If they’re in the cheese aisle, offer them a two-for-one coupon on gouda.

But maybe you don’t want an all-new app to be created. Many businesses today already have a successful app in place. If your company has an already-existing app, there’s good news for you – indoor location tracking technology can be integrated into the system you currently have.

Indoor Location Tracking Is Here to Stay

Now that the technology for beacon location tracking has been developed and tested, its popularity is steadily rising. Innovative companies in the field have even started to improve upon beacon-based indoor navigation by combining it with wi-fi positioning, the cloud, and other technologies.

The future is bright for indoor location tracking. If you’re interested in finding out more about how this technology could benefit your company, feel free to call us at 646-827-2769 or use the contact form on this site.

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What is the state of the proximity industry? Find out here.

By | Indoor Positioning Technology, Indoor Technology and Innovation, News | No Comments

The Proximity.Directory report is out for the first quarter of 2017 and it focuses on the growth of proximity technology in retail stores across the United States. The use of proximity solutions continues to grow globally. Here in the U.S. the bottom line for retailers is that the use of proximity data and technology may be the one thing that is keeping customers in their brick and mortar stores.  

Here are the highlights:

  1. As of Q1 2017, 14,486,000 sensors are registered to have been deployed globally, an 11% increase compared to the previous quarter:
    1. Beacons account for 65%
    2. Wi-Fi points: 20%, an 11% increase from Q4 2016
    3. NFC:15%
  2. The countries with the most Proximity Solution Providers are:
    1. United States: 134 companies
    2. United Kingdom: 39
  3. Retail & shopping malls are still the most popular segments for proximity solutions, while 50% of the PSPs operate in 10 or more verticals.
  4. 75% of top 20 U.S. retailers have implemented proximity technologies.
    1. Wal-mart implemented proximity solutions in 2014, Target in 2015.
    2. Macy’s implemented proximity solutions in all 800 stores nationwide.
    3. Rite Aid: more than 4,500 stores.
  5. Brick-and-mortar retailers face challenges. A steep and persistent drop in store traffic leads to decreased sales. According to the US Department of Commerce, U.S. department store sales have declined by 31.2% from 2005 to 2015.

However, consumers still enjoy traditional shopping as more than 90% of sales come from “brick and mortar” retailers. To keep those customers, retailers are finding it necessary to develop excellent in-store experiences and create personalized purchasing journeys.

Retailers with implemented proximity solutions are able to get a real-time overview of the customer behavior, adjust strategies accordingly, increase engagement, and boost sales.

Beacon technology allows analyzing traffic pathways throughout the store and gives insights into the most frequently visited areas.

SPREO retail case study on the use of geofencing and proximity

The Q1 2017 Proximity.Directory report features a case study on the SPREO implementation of proximity and geofencing technology for one of the largest mall owners in the United States, Taubman. We implemented our proximity and geofencing technology in 18 large Taubman malls across the country. There were multiple objectives:

  • Improve the visitor experience at Taubman’s shopping malls
  • Increase visitor engagement and satisfaction
  • Centralize all store information, promotions, news and buzz notifications in one versatile app
  • Gather analytic insights from the venue traffic and user behavior data

We answered these challenges with a mobile application that provides an enhanced shopping experience to visitors of each mall. The solution includes useful tools such as visual and audio indoor navigation and a “Save my Parking Spot” function, among others. It provides each mall with an integrated indoor navigation and positioning solution along with location-based services (LBS). The solution utilizes Bluetooth Low Energy (BLE) beacons and SPREO’s Software Development Kit for Android and iOS mobile applications.

The app, which is the first of its kind in a major shopping center in the United States, offers shoppers and visitors easy access to a wide variety of innovative and useful indoor location-based services, including voice and visual blue-dot turn-by-turn real-time indoor navigation.

What is the future of proximity technology?

The Proximity report says that GPS/Geofencing combined with Wi-Fi has shown the most growth since Q1 2016 and continues to grow. GPS/Geofencing accounts for 226 companies and Wi-Fi accounts for 135 companies.

The five verticals where proximity companies are operating are:

  1. Retail
  2. Shopping malls
  3. Hotels & tourism
  4. Stadiums/sports
  5. Airports

The report predicts growth in all verticals because 50% of the PSPs in the directory are operating in 10 verticals or more while as many as 14% are operating in all of them.

SPREO operates in all of the top five verticals, providing proximity, geofencing and other proprietary technologies. Watch this space as we continue to report on movement and global growth in each of them.

 

 

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