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Category

Events

Place Indoor Location Conference in NYC

By | Events, Indoor Positioning Technology, News

The “blue dot” following the indoor location dialogue is coming to SPREO’s hometown, New York City, during the Place Conference next month. The conference, presented by Opus Research, is a one day event that will take place Tuesday June 9th, 2015. The focus of the event is to understand the power of indoor location technology and how it can power consumer engagement and business development. Read More

SPREO Demonstrated Indoor Location & Navigation at Location & Context World Tradeshow Event

By | Corporate Solutions, Digital Wayfinding, Events, News, Stadiums/Resorts/Casinos/Other

SPREO sponsored the first-of-its-kind tradeshow event specializing and focusing on indoor location-based services, technology and applications. This was a two day event that was attended by industry leaders and influencers around trending topics such as iBeacons, location-based notifications, brand mobile engagement best practices and more. The packed days included lectures, panels and sessions devoted to exploring the ins and outs of Location and Context. SPREO was a premier sponsor and also demonstrated our location solution, which is currently implemented in shopping centers and hospitals around the world.

Another attendee was WalMart, and Wendy Bergh, VP of Walmart eCommerce, stated the success that their team has seen with in-store location-based features to customers to help improve the shopping experience.

“Walmart launched the new Search My Store feature on iPhone and Android this fall. Search My Store allows customers to search their local store to find out the price, location and availability of merchandise. Walmart was also first to market with Store Mode in 2012, which used geo-fencing to provide a unique in-store experience to customers via the App.”

Bergh was also excited to “learn from other leaders in the mobile space on how they are using location to better service their customers.”

David Montoya, CEO and Co-Founder of Satisfi, was another panel leader who pointed out that one of the biggest challenges in the LBS space is “developing solutions (via apps and software platforms) that actually solve the issues that consumers face. Just because you can build something doesn’t mean it solves a need of the consumer in a location/context-aware scenario.”

These were two great examples of industry leaders focusing on the challenges that consumers face, and how location-based services can solve these issues while empowering customers with a mobile solution in the palm of their hand. It is this same thinking that drives SPREO and our platform that includes features like ‘Blue Dot’ indoor navigation, Find My Friends indoors, Save My Parking Spot, location-based notifications management, interactive maps and directories.

We also heard from Natasha Léger, Editor LBx Journal & President, The Location Forum, whose organization coined a term we hadn’t heard before, Locationomics, “which is the use of location data about people, places, assets and situations by businesses and organizations to enable them to save time and money, operate more efficiently, better serve existing and future customers, and identify new product and service opportunities.”

We couldn’t agree more with Natasha’s view, and we feel that SPREO’s value proposition intrinsically consists of the many ways that we enable venues and their visitors to function and engage more fluidly and intuitively while saving time, money and headaches.

SPREO Demonstrated Indoor Location & Navigation

SPREO Presents at Tech Startup Showcase in Jersey City

By | Events, Indoor Positioning Technology

Jersey City Mayor Steve Fulop and the New York Consulate General of Israel Ido Aharoni invited SPREO and seven other promising Israeli companies to present at a tech showcase in Jersey City last week.

SPREO’s indoor navigation system exemplifies the innovative energy of the newest generation of technology, and it was featured in local news source the The impressing attendees and gaining the attention of regional news sources The Jersey Standard and NJ.com. Like many of the other products featured at the showcase, SPREO’s technology originated in Israel.

Avi Sacajiu, CEO of SPREO, described how the navigation system was first used in a hospital in Haifa, Israel, and how it is poised to become an instrumental technology in many venues in the United States. Not only was the high caliber of the startups at the showcase evident, but the dynamic quality of transnational tech is always creative and inspiring.

SPREO was excited by the energy around Israeli technology and happy to present on how our indoor location technology and products to the Jersey City audience. Our technology is not only useful in venues like hospitals and shopping centers; it also provides tremendous value to municipalities and public transportation systems.

SPREO Wins Innovation Excellence Award in Israel

By | Events, Indoor Positioning Technology, News

SPREO and our client Clalit Health Services were recipients of the 2014 Award for Excellence in a Project by the Chamber of Information Technology and Innovation.  The Conference for the Chamber of Information Technology and Innovation is an annual event that celebrates, embraces, and encourages technical innovation across industries.

Multiple speakers from around Israel presented innovative technology and how it leads to advancements in industry and the workforce. Speakers included professionals and academics from a wide range of specialties. For example, one presenter described how IBM supercomputer technology will pave new pathways for innovation in hospitals and healthcare through more accessible and affordable DNA testing.

This year was the 20th anniversary of the event. Considered a very prestigious event, there were only three awards given: prizes to two academic projects as well as the one we received for excellence in industry.

SPREO award for indoor navigation app at Carmel Hospital for outstanding computing technology

SPREO Featured at the United States Israel Business Council Tech Roadshow

By | Events, Indoor Positioning Technology, News

SPREO joined 7 other tech start-ups with Israeli roots at the USIBC Tech Roadswhow last week, hosted at 7 World Trade Center by Silver Suites. There were over 225 entrepreneurs, executives and investors in the audience, and SPREO’s Director of Marketing, Brett Reisman, presented a demo and pitch about our innovative and superior indoor navigation technology. He also conveyed the vision and ambition that SPREO plans for the future of indoor location based services, including a unified platform and SDK for enterprises, agencies and developers.

To view Brett’s Presentation, see below: